Friday, December 27, 2019

What Are Some of the Workforce Trends That Coca-Cola Needs To Address Free Essay Example, 750 words

It is evidently clear from the discussion that the workplace trends that Coca-Cola reportedly recognizes and addresses include the following: compliance with local hours of work, contract labor issues, and workplace safety, to name a few. For instance, under hours of work, the company announced looking into situations necessitating overtime work and finds out ways to minimize these. As noted, reducing overtime can increase employee morale and decrease quality incidents thereby improving business results and fostering a Great Place to Work . Moreover, for contract labor issues, the organization has designed a Supplier Guiding Principles to govern the action of external labor agencies and ensure adherence to ethical standards. Finally, the organization affirms a commitment to workplace safety through their Human Rights Policy. As emphasized, our Human Rights Policy demands we take responsibility for maintaining a productive workplace by working to minimize the risk of accidents, inj ury, and exposure to health risks for all of our associates and contractors . Similar organizations which could be used as benchmarks for addressing workforce trends are those private organizations who were recognized as included among Fortune s list of top 10 list of most admired companies, of which Coca-Cola ranked number 10.We will write a custom essay sample on What Are Some of the Workforce Trends That Coca-Cola Needs To Address or any topic specifically for you Only $17.96 $11.86/page As noted, Coca-Cola has the financial muscle and management expertise to address the ongoing secular changes in the industry, which will support its long-term performance as the company continues to invest behind its brands in an attempt to strengthen and diversify its product portfolio, its revenue growth will improve . Thus, there are still growth prospects seen to be evident in the beverage industry.

Wednesday, December 18, 2019

The Foster Care System Is A Growing Problem With The...

As of 2014, 415,129 children were in foster care and increased from 2012. The foster care system is a growing problem with the problem of trauma and educational needs. In three journal articles that are discussed, the problems are taken into studies to try and improve the foster care system. In the journal article, â€Å"Caregivers, School Liaisons, and Agency Advocates Speak Out about the Educational Needs of Children and Youths in Foster Care†, they discussed the educational need of children in foster care. 40% of children entering foster care for the first time reunify with their parents less than 12 months. As for the others, they are trapped in the foster system until they age out at 18 years old. One in four of the youth who age out are†¦show more content†¦The school liaisons focus group focused on school stability, teamwork with the home, teamwork with child welfare (CW), and foster youth needs. The agency advocates focus group focused on concerns about the CW education liaison position, foster youth needs, problems dealing with schools, and recommendation for improving services. In the discussion section of the study the discussed how everything went in the study and how the results turned out. All three sets of participants recognized that stude nts in foster care experience serious academic, social, and behavioral problems in the school setting. Each of the groups thought that all of the groups could work together better on how to bring foster kids more success. In the journal article, â€Å"Foster Care Youth Share Stories of Trauma Before, During, and After Placement: Youth Voices for Building Trauma-Informed Systems of Care†, they discussed people’s stories about the trauma in their life before, during, and after foster care placement. 19% of current foster care youth show clinically significant posttraumatic stress symptoms. (Kolko et al., 2010) Complex trauma includes youth exposure to multiple kinds of family trauma, such as physical, sexual, and emotional abuse, as well as neglect and domestic violence. Over 2,000 children and youth who lived in foster care, over 70% met the criteria for complex trauma. One third of foster alumni reports some maltreatment during foster care. Trauma scores are the highest for youngShow MoreRelatedA Link Between Foster Care Placement During Childhood And Adult Delinquency1348 Words   |  6 Pagesconducted in Sweden has shown a link between foster care placement during childhood and adult criminality. Two groups were identified, a control group and a treatment group. The control group consisted of individuals that were the same age and gender of the treatment group. The results showed that foster care predicts higher adult criminality for males first placed during adolescence (ages 13–18). No significant association for boys who were placed in foster care before age 13 and no significant associationRead MoreChildhood Trauma And How The Environment Affects Their Learning1452 Words   |  6 PagesScientific research over the last 20 years has demonstrated that repeated exposure to trauma and chronic stress in early childhood can impair brain development. For my research I have chosen the topic: Childhood Trauma and how the environment affects their learning. Increasing the quality of service and their stability help to foster positive responsive relationships with nurturing caregivers. As children struggle it is important for us to identify environmental facto rs and triggers that have anRead MoreM3 Research Design Critique Report1596 Words   |  7 Pagesthan 15. Most importantly, the problem being studied should be clearly stated and understood by the participants. Next researchers need to construct a well written survey tool to ensure that the data is reliable which would consist of structured items, precise questions and questions that consists of one concept. Finally, the data must be analyzed, and the final research report be written Educational Supports for Middle School Youths Involved the Foster Care System The purpose of this study wasRead MoreThe Negative Effects Of Foster Care3271 Words   |  14 PagesWill Mohamed Mrs. Landgrebe Advanced Composition/ 3 21 December 2014 The Negative Effects of Foster Care: RD â€Å"Family is forever.† Many people believe that this quote happens to be true. Everyone wants to believe that their family will always be there for them, and support the decisions that they make. For a normal family is quote would be accurate. On the other hand, there are families that will not be together forever. This is not just a choice that these certain families make, it is forced uponRead MoreChild Abuse And Its Effect On Children1719 Words   |  7 PagesMany grandparents are happy to take care of grandkids in their parents’ absence, but with this responsibility comes added stress, possible negative physical and mental consequences, financial stress, and unanticipated legal issues. The number of these households has been on the rise in the recent decades and none for positive reasons. On an optimistic note, there is also the richness and complexities of the experiences of grandparents raising their grandchildren, the positive aspects of feeling loveRead Mor eThe Role Of Client s Mentor / Social Worker1576 Words   |  7 Pageshealth evaluation. Client was diagnosed with Post traumatic stress disorder and disclosed witnessing his mother being physically abused by his father who was a chronic alcohol user. Client reports growing up in fear as he went through verbal, physical and emotional abuse. He discussed reliving the trauma each day as a child and currently have mental images of his pass. Client has never sought treatment for his condition, due to feelings of guilt and shame and shared that drugs was often used to ‘escape’Read MorePros And Cons Of Human Sex Trafficking1328 Words   |  6 Pagesout of poverty (1). Claims regarding a growing worldwide epidemic are contradicted by the United State’s government’s own figures. For example, during the past years, the State Department’s yearly â€Å"Trafficking in Persons† report has decreased the figures on the magnitude of both transnational and domestic human trafficking. (Cause and Effect Analysis) This information will help you understand what is happening to young women across the country and why it needs to be stopped to save them from destructionRead MoreThe Problem Of Youth Homelessness2123 Words   |  9 Pageshomeless, ae often deprived of the basic human needs. Such as food, safety, secure housing. However, these factors contributing to these factors can be the cause of poverty and economic issues. Factors contributing to homelessness are based on the experiences that individuals encounters. According to the National Coalition for the Homeless (2007, p. 1), the â€Å"causes of homelessness among youth fall into three-reliable categories: family problems, economic problems, and residential instability.† On the otherRead MoreThe Problem Of Youth Homelessness2124 Words   |  9 Pageshomeless, ae often deprived of the basic human needs. Such as food, safety, secure housing. However, these factors contributing to these factors can be the cause of poverty and econom ic issues. Factors contributing to homelessness are based on the experiences that individual encounters. According to the National Coalition for the Homeless (2007, p. 1), the â€Å"causes of homelessness among youth fall into three-reliable categories: family problems, economic problems, and residential instability.† On the otherRead More Developing an Appropriate Response to Child Abuse Essay2555 Words   |  11 Pages Child abuse is one of the fastest growing social problems in the United States. A social problem is, â€Å"a condition that a significant number of people believe to be a problem. A condition in which there is a sizable difference between the ideals of a society and its actual achievements† (Coleman et al. 2006:2). However, society has changed the way it views the issue, and is working towards finding a solution to this awful problem. Child abuse encompasses four main areas: physical abuse, emotional

Tuesday, December 10, 2019

Retail Management Departmental Stores and Discount Stores

Question: Discuss about theRetail Managementfor Departmental Stores and Discount Stores. Answer: Introduction Retailing over the years has changed contextual relevance, multi screen world and constant connectivity are responsible for changing the online and offline shopping. Owners of retailers are hoping for the possibilities of changing the in store and digital experiences of retailing. The concept of retailing is changing day by day. The concept of click and collect revolution is responsible for changing the trends of retailing in different parts of the world. Apart from that, the growth of internet shopping in different departmental stores and discount stores is responsible not only for increase of revenue but also it is responsible for creating different types of jobs. The study focuses on the changing patterns of the departmental stores and discount stores and their way of changing business patterns. The concepts of mergers, diversification, cost containment and the value driven retailing are also explained in details in the perspective of retailing industry in a global scale. Apart fr om that, the change of retailing industry is described by taking the consideration of the theoretical frameworks of retail life cycle and wheel of retailing concept. Scrambled merchandising is also a concept that is used by modern retailers while assembling the merchandise for the target consumers. Definition of Departmental Stores and Discount Stores Departmental stores are also known as magazine. The concept of departmental stores has been emerged in the 19th century and it was present only in the major metropolitan cities of the different countries of the world. It can be said that in 19th century, the concept of departmental stores is responsible for changing the shopping patterns and purchasing decisions of the consumers at that time. The changing patterns include the reshape of shopping habits, and improved definition of luxury and service (Arcidiacono et al. 2016). Definition of departmental store illustrates a retail establishment that offers the consumers a wide array of consumer products in various product categories, which are known as departments. There are different sections that modern departmental stores possess such as furniture, clothing, toys, home appliances, cosmetics, sporting goods, houseware, paint, gardening, do it yourself, books, jewelleries, stationeries, groceries, etc. Examples of department stores inc lude David Jones, Myer, Woolworths, etc (Brea?Sols et al. 2015). Discount stores are defined as the retail stores that are responsible for selling different categories of products at a lower price than the market value of those products. There are mass merchandiser and full line discount stores that offers wide range of products at a lower cost and focus on the service provided to the customers. There is a sharp difference between a discount store and a variety store (Cho, Chun and Lee 2015). Examples of discount stores include Lidl, Walmart, Aldi, etc. The main discount stores in Australia are Kmart, Aldi, Target, Big W, etc. The concept of discount stores has emerged from World War II with a concept of low profit margin strategy and a high volume of products. Market Segments of Retail Customers The marketing techniques and the merchandise present in the departmental stores and discount stores are different from one another. The target markets of the different departmental stores and discount stores are different but they are working on the concept of wheel of retailing. It is a most common theoretical framework of retailing. There are four stages of the framework that the big retails are following the model. The first stage is characterised with penetrative and low margin (Choi and Shen 2016). The second stage is characterised with establishing and higher margins. The third stage is characterised with strongly established retail with high price and high cost. The fourth stage i.e. the last stage is illustrated with lower margins, penetrative whenever a competitor enters in the retail industry. Aldi is a retailer when came into existence, then they follow the cost leadership strategy with amazing discounts and implementing cost cutting procedures. In this stage, the entry barriers are not high. It is a technique of establishing and penetrating the merchandise in the market (ifci et al. 2016). The second step is expanding the market. In this stage, Aldi has started the market expansion in the target market with new stores in the country. After that, it will increase the sales of the merchandise and other products of the company while increasing the brand value. The retailer is new in the market hence the main target is to represent the target market. In this way, they can increase their customer base. In the third stage, Aldi will stabilize their business model that will attract a lucrative profit margin. In this stage, Aldi will enjoy a substantial increase of customer base as well as increase of profit margin. The more demand in the supply will help the company in creating a niche. Increase of competition in the market responds to the establishment of the business model (Ellickson, Houghton and Timmins 2013). In the fourth stage, the entry of other retail in the industry is responsible for increase of price of facilities and operations. Ultimately, the retail i.e. Aldi will become a high cost price service retailer in the market in terms of selling certain goods. Mergers and Diversification Mergers and diversification are the strategies of marketing that the different departmental stores and discount stores must have to implement in order to expand their market in different countries of the world. For instance, Walmart has a merger with Jet.com, Inc. in order to increase the acceleration of the business in the field of growth of e-commerce reach of the company. Whenever a company enters into a new country, then it has to choose an entry mode to make business in that country (Hamilton and Chernev 2013). Retail companies are also doing mergers and acquisitions while operating their business operations on their target market. Another strategy that departmental stores and other luxury retail brands are adopting is the strategy of diversification. Diversification is a part of Porters generic strategy that focuses on either niche markets and niche segments of customers. Apart from that, diversification is also a strategy that is implemented in terms of new specialised development of products in the country of operations (Hanerlio?ullar? et al. 2016). Discount stores like Tesco, Spencers, etc. develop food products and specialised items that are popular in the operating country. Diversification strategy is a common strategy adopted by big retailers of the world in terms of attracting customers and increased revenue of the company. Downsizing, Cost containment and Value Driven Retailing Downsizing concept is defined as the stores that are currently not operating or are closed or sold to a big retailer. For instance, Kmart is a downsizing retailer. The concept of cost containment is related to the holding of investment of retailers in terms of operating costs and initial investments. The strategy is used when there is intense competition from the discount retailers. However, the cost containment of retailers can be achieved by the following the approaches that are mentioned below. They are: Using freestanding units, secondary locations, and standalone locations (second use locations) Standardization of operating procedures, size of stores, product offerings and store layouts Buying different refurbished equipment Encouraging the manufacturers while financing the inventories (Jaafar et al. 2016) Value driven retailers are considered as a buzzword. It is subjective in nature that can create an impact on quality, convenience, service and price of the products. In terms of retailing, price is a vital factor that the retailers and the consumers are focusing in coping up with the competition and price war of the retailers present in the country. The pricing strategies adopted by the retailers are responsible for bargaining the products by the consumers while distrust in the perspective of sales process and traditional sales. Some consumers are focused on the price of the products rather than quality of goods (Kasemsap 2015). Retailing in the Future Decade Retailing in the future is depended on the development of technology and the changing nature of the taste and preference of the consumers. Globally, consumers prefer products, which are environment friendly and follow sustainability. The different types of retailing such as discount stores like Tesco, Aldi, Lidl, etc. are growing in a fast pace in many countries of Europe, Asia, Australia, New Zealand, etc. Use of technology will help the retailing companies in formulating strategies in the development of new products, implementation of appropriate pricing strategies and the formulation of different types of loyalty programs. Many researches regarding consumer behaviour has portrayed the fact that the consumers in terms of selection of foods are turning to be healthy and organic in nature. However, due to intense competition in the retail industry globally, price of goods, quality of products are challenging in nature (Khan 2013). Customers are getting choices of choosing their produ cts from the available alternatives. This leads to development of different improved strategies of developing new formats of retail with improved loyalty programs for attracting customers towards them. Development of internet retailing is an important aspect of development of the revenue of the stores as well as the increase of the operations of the business (Wrigley and Lowe 2014). Retail life cycle is similar to that of product life cycle. It has four stages such as introduction (early growth), growth (accelerated development), maturity and decline. The mall retailers are described in the frame of the retail life cycle. The early growth includes new foreign fashion entrants, multi channel retailer, home furnishing stores, etc. The accelerated development includes stores like upscale department stores, accessories stores. The maturity phase includes shoe, gift card stores, beauty stores, national apparel stores, etc. Decline phase of a mall retailers can include theme stores, tradi tional department stores, CD or book stores, etc (Pantano 2014). Different Types of Retail Stores in Markets Types of Retailer Location Merchandise Prices Services and atmosphere Promotion (Food oriented) Conventional supermarket Neighbourhood Depth of assortment, extensive width, generic and private brands, average quality Competitive Average Use of flyers, newspapers, coupons and self-service Convenience store Neighbourhood Low depth and medium width assortment, average quality Above average to average Average Moderate (Varley 2014) (General merchandise) Full line discount store Isolated store, shopping centre, business district Depth of assortment and extensive width, good to average quality Competitive Average to slightly below Moderate sales force, price oriented Traditional department store Isolated store, shopping centre, business district Extensive width, average to good quality Above average to average Good to excellent Direct mail, catalog use and heavy ad, personal selling (Varley and Rafiq 2014) Assembling of Merchandise by Retail Stores Scrambled merchandising concept is defined as the practice that the retailers and wholesalers are responsible for carrying a wider array of merchandise. Scrambled merchandising occurs in the retailers when they add different products and services, which are not related to the actual nature of the business and are not related to one another. For instance, a person will go to purchase drug from a drugstore, hardware from hardware stores, and groceries from grocery stores. However, after implementation of scrambled merchandising, the person can buy pet food, drugs, groceries from a single store like Target, Walmart, Zappos and Amazon (Patten and Zhao 2014). Conclusion It is seen that the during the years the shopping behaviour of the consumers are changing with the change of the retailing concept of the big departmental stores and discount stores. The consumers across the world is busy in shifting their purchases from big box retailers to convenient stores and smaller format retail due to huge traffic present in the shopping malls or other big box retail chains. Apart from that, it can be said that the growth of e-commerce is responsible for increase of employment and increased sales of goods from different big and small retailers across the world. E-commerce is responsible for accelerating the trend of opening small shops by enabling the managers while moving them in a high frequency and high bulk household goods online. The wheel and retailing concept is an important tool that is used by the retailers of different countries are enjoying benefits from it while implementing different trends of retailing and technology for understanding the consume r behaviour of the target market. The global retail companies are formulating their business models mostly based on the purchasing decisions of the consumers and changing shopping attributes of the customers. References Arcidiacono, P., Bayer, P., Blevins, J.R. and Ellickson, P.B., 2016. Estimation of dynamic discrete choice models in continuous time with an application to retail competition.The Review of Economic Studies,83(3), pp.889-931. Brea?Sols, H., Casadesus?Masanell, R. and Grifell?Tatj, E., 2015. Business model evaluation: quantifying Walmart's sources of advantage.Strategic Entrepreneurship Journal,9(1), pp.12-33. Cho, J., Chun, H. and Lee, Y., 2015. How does the entry of large discount stores increase retail employment? Evidence from Korea.Journal of Comparative Economics,43(3), pp.559-574. Choi, T.M. and Shen, B. eds., 2016.Luxury Fashion Retail Management. Springer. ifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S. and Siala, H., 2016. A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands.Journal of Business Research,69(9), pp.3740-3747. Ellickson, P.B., Houghton, S. and Timmins, C., 2013. Estimating network economies in retail chains: a revealed preference approach.The RAND Journal of Economics,44(2), pp.169-193. Hamilton, R. and Chernev, A., 2013. Low prices are just the beginning: Price image in retail management.Journal of Marketing,77(6), pp.1-20. Hanerlio?ullar?, G., ?en, A. and Aktun, E.A., 2016. Demand uncertainty and inventory turnover performance: An empirical analysis of the US retail industry.International Journal of Physical Distribution Logistics Management,46(6/7), pp.681-708. Jaafar, J., Kamarul Zaman, N.T., Adtrudin, K.F., Hasan, S. and Salleh, M.M., 2016. Critical Success Factors of Retail and Wholesale Industry: A Case Study.International Journal of Supply Chain Management,5(2), pp.94-100. Kasemsap, K., 2015. The roles of corporate marketing strategies and brand management in the global retail industry.Successful technological integration for competitive advantage in retail settings, pp.310-339. Khan, M., 2013. Effectiveness of price discount levels and formats in service industries.Global cases on hospitality industry, p.17. Pantano, E., 2014. Innovation drivers in retail industry.International Journal of Information Management,34(3), pp.344-350. Patten, D.M. and Zhao, N., 2014, June. Standalone CSR reporting by US retail companies. InAccounting Forum(Vol. 38, No. 2, pp. 132-144). Elsevier. Varley, R. and Rafiq, M., 2014.Principles of retailing. Palgrave macmillan. Varley, R., 2014.Retail product management: buying and merchandising. Routledge. Wrigley, N. and Lowe, M., 2014.Reading retail: A geographical perspective on retailing and consumption spaces. Routledge.

Tuesday, December 3, 2019

Research Paper on Victorian Era Architecture Essay Example

Research Paper on Victorian Era Architecture Essay Victorian Era Architecture Research Paper Introduction The Ireland architecture represents one of the most wonderful features of the Irish countryside. There are houses that were built in different periods of time starting from the stone period abounding and up to the present day. Ireland is well-known for its castles that were built and unfortunately ruined during the Norman and Anglo-Irish period, for small white cottages and interesting buildings of the Georgian era and for Gothic and neo-Gothic cathedrals and buildings. Rococo houses of the countryside are magnificent and are uncomparable to anything else in Europe. In the 20th century owing to the new development of industry and economics there have appeared houses of new culture and design that defined a renaissance of Irish culture and design, placing Ireland’s towns at the cutting edge of the present architecture. In Ireland one can see the period of beautiful buildings of the great Georgian time for which Ireland is so famous. The Victorian period was one of urban expansion that is why Ireland’s towns and cities still have hundreds of thousands of Victorian houses. Victorian Ireland with its glorious gardens and ornate buildings attracts by its unique beauty. We will write a custom essay sample on Research Paper on Victorian Era Architecture specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Paper on Victorian Era Architecture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Paper on Victorian Era Architecture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We can write your architecture research paper from scratch! Ireland is a country with a unique heritage. It is sodden in culture and national traditions. Houses, Castles and Gardens of Ireland represent some of Ireland’s finest architectural jewels and cultural charms. 2. Georgian Ireland Georgian architecture is a style that was prominent in England and in Ireland in particular in the 18th century (Craig, Maurice, 1980, p.67). In the second half of the 18th century one of the most significant architects of Ireland was James Gandon from London. In 1781 Gandon arrived to Ireland at the invitation of Lord Carlow and John Beresford. Houses of Gandon’s architecture in Dublin contain the Four Courts, the Custom House, the King’s Inns and the eastern part of the Irish parliament building in College Green. The Georgian architecture is famous for its free style and absolute absence of strict rules of mathematical ratio and axis characteristic to the palladian style. During this style large parts of Dublin were built once again. The official residence of the President of Ireland by Francis Johnston Francis Johnston was one of the most prominent Irish architects of this era. Francis Johnston was working as an architect in the Board of Works at that period. That is why he was responsible for plans of new buildings of the Georgian Dublin period. He is also the author of many beautiful houses, such as Hardwicke Place, St. George’s Church and the Viveregal Lodge in the Phoenix Park. Nowadays the Viveregal Lodge is the official residence of the President of Ireland. There are some of the oldest and largest Georgian houses in Dublin at Henrietta Street. In the 19th century these houses served as blocks of flats for rent. Beside large houses, terraces and squares were a characteristic feature of the Georgian architecture. They were built near elegant houses and became a wonderful addition for family houses. In the 19th century many of these buildings became blocks of flats in Ireland. A significant part of them were destroyed according to slum clearance programmes in 20th century (Craig, Maurice, 1980, p.78). Nevertheless, in Dublin many buildings of that period stayed untouched, as well as squares and terraces. Squares that clearly demonstrate that epoch are Pery Square and Merrion Square. Other small cities of Ireland, such as Mountmellick and County Laois, have buildings of Georgian period. At the end of the reign of King George III the GPO, one of the most famous Georgian buildings of Ireland, was finished. It was finished in 1814 by Richard Johnston. The six columns that take a great hexastyle Doric portico are the most interesting feature of the building. The three statues – of Fidelity, Hibernia and Mercury are erected near the building. The building has halls with high ceilings and it has been rebuilt. 3. Victorian period In the 19th century as Ireland was a part of the United Kingdom. British architecture still influenced architecture styles in Ireland. Many famous Irish houses were built in Ireland during this time. They are: the Olympia Theatre, Findlater’s Church on Parnell Square, Royal City of Dublin Hospital, the Central Markets in Cork, the National Museum of Ireland, the Natural History Museum, the National Library of Ireland and the Natural Gallery of Ireland. Many of these new buildings were situated in the Southern part of Dublin, for example, in Baggot Street, Kildare Street and in the centre of Cork. It is interesting to know that nearly all the buildings were built in the major cities and only few were built in the provincial towns (Nathan, 2005, p.41). The Victorian period is famous for new statues that were erected in Dublin. These are the statues of Queen Victoria, Daniel O’Connell and Henry Grattan. The cathedral dedicated to St Patrick at Killarney is one of Ireland’s most beautiful Victorian buildings. This cathedral was built in a neo-gothic style. In other words, ‘Lancet arched Gothic’ that was called because it has long lancet shaped windows with sharp arches. One of the greatest of Victorian architects was August Pugin. He began building the cathedral in 1842 and was finished in 1855. The design of the cathedral is of Irish gothic (Nathan, 2005, p.56). The beautiful building is decorated with Sicilian marble and Caen stone and has a spire of 280 feet. At that period of time the only style suitable for religious worship, for cathedrals, was gothic style. August Pugin was the first architecture who helped to popularize the gothic style in Victorian Ireland. 4. The present day architecture In the 20th century, the Ireland architecture is characterized by sleek and often radical building styles. New building materials were used in order to make space bigger and to use light and energy efficiency (Becker, Wang, 1997, p.62). An important modification in Ireland’s architecture has happened during the last several years. The present day tendency is to build four, five and six story apartment and office buildings. 5. Conclusion The paper briefly analyzes Georgian and Victorian architecture, pointing out the major features that characterize this style. Besides, the paper gives an analysis of the present day architecture. References Eric Nathan (2005). Victorian London Lee Jackson, New Holland Publishers, 160 p. Becker, Annette, and Wilfried Wang (1997). 20th-century Architecture: Ireland. Prestel. Craig, Maurice (1980). Dublin 1660-1860. Allen Figgis. Davison, David, and Edward McParland (2001). A New Way of Building: Public Architecture in Ireland, 1680-1760. Yale University Press. Dennison, Gabriel, and Baibre Ni Fhloinn (1994). Traditional Architecture in Ireland. Royal Irish Academy. McCullough, Niall (1987). A Lost Tradition: The Nature of Architecture in Ireland. Gandon Editions.