Rising tech firm Asus seeks to improve U.S. brand Essay

Rising tech firm Asus seeks to improve U.S. brand - Essay Example The article likewise provided a brief historical backdrop on Asus, including presenting the increasing number of diverse products it currently manufactures and intends to launch in the global market. The current discourse hereby aims to present the summarized theme of the article and to provide a discussion on why the article is interesting and how it ties in with the material from the book. Personal Insights and Critique The article was particularly interesting in terms of envisioning the anticipated upgrades on the noted Nexus 7 classified as the next generation Nexus 7. Being an intent avid fan of technological gadgets, one is amazed at how technological products continue to make regular updates based on customers’ feedbacks from the last product that was launched. In contemporary times, consumers are provided with opportunities to avail of newer models, upgrades or updates as fast as one year from the time that a newly launched technological gadget was offered for sale in the market. Depending on how consumers reacted and responded, the manufacturer either addresses the weaknesses or incorporates innovative features that could complement and make the upgraded product more attractive to the consumers.

The poem Hide and Seek Essay Example for Free

The poem Hide and Seek Essay The poem Hide and Seek was written by Vernon Scannel and is about a child playing hide and seek with his friends. The main theme of this poem is isolation. There are a few subthemes as well, such as difficulties in life, competition and abandonment. The poet uses a vast amount of literary devices, like similes, metaphors and personification, and writes the poem as an extended metaphor for life. He also uses a variety of punctuation which helps build up tension throughout the poem. I will be discussing the effect the poet Scannel creates by using these devices in the next few paragraphs. Vernon Scannels poem has two meanings. The obvious one is about a child playing hide and seek and then realising that his friends have left him, showing abandonment. But the deeper meaning of this poem is that the poet is actually describing what happens in life. As he shows the child starting out with full confidence at the beginning of the game, he means to say that when someone starts off a new life they are confident and strong (Im ready! Come and find me! ). The exclamation marks show the child is full of energy and assurance that he cannot lose the game and if we go deeper we can see that someone who starts a new life will have the same attitude. There are difficulties, of course, like the cold floor and the salty dark. This metaphor gives the effect of some place harsh and uncomfortable, in a real life situation this would be any obstacle that is come across. The child though, takes it all in and stays silent about it because he knows this is what he has to do to win. What in real life would be accepting any difficult challenge and accomplishing it, to get ahead in life. Scannel even presents one of the greatest fears in life isolation, in the phrase, But where are they who sought you? This shows how the hiding child gets abandoned by his friends after they could not find him. Rather than let him win, they gave up and left him alone. Vernon is trying to advise the audience that when in life you face a difficult situation when you are lonely, you have to fend for yourself. Who knows when your friends can leave you? No one will care enough or only you can be trusted to take care of yourself. One last thing Scannel wanted his audience to follow was to grab every opportunity in life, rather than wait too long and have them go away. In the poem when the child waits too long to uncover himself he was too late because his friends had already gone. If he would have done sooner, he might have won the game. In the same way, if you wait too long to grab an opportunity, you just might miss it out altogether.

Hamlet 9 :: essays research papers

There have been many great thinkers in literature. Characters who examine themselves, others, and the world in a thoughtful and insightful way. One of these introspective and self-aware literary creations is Hamlet in Shakespeare’s play Hamlet. The play is one filled with and based on ideas and contemplation as opposed to the steady stream of action that fills many of his other plays. Not that there’s any lack of action in the play. On the contrary, it includes violent deaths, a vicious duel, and a vengeful ghost. There’s no lack of physical action after the thought processes are completed, either. The central character of Hamlet, however, is one who considers before he acts, and whose actions (and their consequences) are therefore not random acts of fate, but deliberately chosen resolutions. Hamlet proves himself to be a tragic figure as well as a sacrificial hero through his private thoughts and his determinations.   Ã‚  Ã‚  Ã‚  Ã‚  These major internal “events'; begin with Hamlet’s reaction to meeting and speaking with his father’s ghost. This meeting was the catalyst for a lot of silent contemplation and turmoil for the young prince. The movement of ideas here is rapid– the Ghost gives a clear, incriminating account of Claudius’s involvement in his death, and Hamlet immediately vows to avenge him. His reaction was passionate, and suitably so. After all, no character of integrity and honor could have refused the task given to him by the Ghost. In making the deliberate decision to avenge his father, Hamlet alerts the reader that he is the central character in the play. It also lets us know that he is a truly decent and loyal son as his quest for revenge consumes him. As he says in act one, scene five: I’ll wipe away all trivial, fond records, All saws of books, all forms, all pressures past, That youth and observation copied there, And thy commandment all alone shall live Within the book and volume of my brain, Unmixed with baser matter. Yes, by heaven! Here, Hamlet reveals through his decision a powerful will and overwhelming resolution as he declares that he will completely reject all other pastimes and priorities in order to fulfill his choice and oath. This steadfastness, though it later wavers, leads directly to all of Hamlet’s future actions, from his assumed madness to his rejection of Ophelia to his return from England. The scene shows us Hamlet’s motive for his future actions, and starts of his trend of silent brooding.

RSA Guideline

â€Å"Establishment of Operational Road Safety Engineering Units in the Road Authorities (Pads) of 2 Southern – States of India† Slash Chancre Triad, International Road Safety Specialist It is recognized that the in order to improve road safety it is vital for institutional strengthening, capacity building and reform to urgently take place in the road sector.The Tasks of Technical Assistance Services under two assignments as already addressed in Kraal-India (the World-Bank financed EST. I Project for PAD) ND are currently being addressed in Karakas-India (DAB financed PRAM Project for PAD) are: Road safety tools and techniques vital for roads to be safe and sustainable; Institutional strengthening and reform by providing adequate on and off training; and introducing well-proven and appropriate proactive and reactive engineering approaches / measures and educational aspects to improve road safety.The author will briefly address regarding various activities performed and topics addressed. Such as Safe Road Management System, 5 Pillars, Crash Data Collection, Database, Analysis and Reports for dissemination; Road Safety Engineering; Economics; Low Cost Counter – Measures and Program; Vulnerable Road Users; History of Road Safety Audit with Stages, Checklists and Report; Road Safety Review and Inspection; Operations Processes, Procedures, Manuals and Guidelines; Strategies and Policies; Road Safety Co-ordination and Action Plan; International Practices; Road Safety Engineering related Awareness Campaigns; InstitutionalStrengthening and Capacity Building: Organizational structure, Training Need Assessment, Job-descriptions; On and Off – the Job-Training and Standards; Monitoring and Evaluations; Innovations and developments In Traffic Control Devices (signs and marking materials); RAP; Procurement of road safety tools (such as book, code, software and equipment); Crash Barriers; School Zone Treatments; Case studies. Also discussions on th e most up-to-date concepts, principles and practices for Institutional reform In the road safety.

Air Asia Essay

1.Threat of new Entrants The extent of barriers to entry depends on the strength of- i)Customer has little brand loyalty. If consumers of Airasia do not have brand loyalty, then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Airasia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete with Airasia. ii)High capital requirement. The industry of airline needs large volume of start-up capital. The cost of setting up of offices, buying or leasing aircraft, hiring pilots and other staffs like air stewardess and etc incur a high start-up cost. Thus, the threat is low for Airasia. iii)Different product offered. Airasia offers different product compared to other competitors in Asia like Bangkok Airways, Tiger Airways, and Air Philippines. Other than the passenger sales ticket, Airasia also include holiday packages which is affordable around Asia. Airasia has good connection with hotels and tourism companies around Asia, which it is hard for new competitors to compete. iv)Low switching costs. Customers do not need to spend more on switching to another airline. The price would not be very significant in differences, which it depends on the availability of competitor’s services and suitability of the flight time that prompts them to switch. v)Moderate access to distribution channel. Airasia is the first airline company to enable customer book and purchase air tickets online in Malaysia. This makes its website www.airasia.com very famous among frequent travelers. Although new competitors can create a website for their company, it is quite difficult to compete with Airasia’s website. The website is known of its simplicity and user friendly. Thus, new competitors are difficult to make known their websites to travelers. vi)Strict government regulations. In obtaining license and permit to operate  an airline company is quite restricted. This is because in Malaysia, the airline industry is very competitive already and that the government also wants to protect the interest of its national airline, MAS which is operating on loses a few years back. 2.Rivalry among existing firms The strength of this factor depends on: i)High numbers of rivals. There are approximately 59 low fares and no frills airlines compete with Airasia. Among of them are Tiger Airways, JAL Express, JetStar Airways, Air Arabia and etc. Some of the airline does not compete directly with Airasia, but it competes indirectly in routes that Airasia does not fly. Thus, the higher the number of competitors, the more fierce the competition. ii)High fixed cost. The airline industry incur high fixed cost which consists of finance cost, hire purchase, and staff costs. The airline companies have to gain more market share to cover the fixed costs. In doing that, constant price reduction is done by them to compete with others. Thus, the rivalry is strong. iii)Customers easily switch. The nature of airline industry is that customer’s priority is to look at price and flight schedule that suits them the best when buying air tickets. The main purpose of using the airline services is to get to the destination intended. Customers can switch to other airline easily which makes the industry so competitive. iv)High exit cost. It is hard for an airline company to exit the industry. It is because the cost is high in paying the loans, staff retrenchment and flight cancellation refunds. Even making losses, the companies have to get running to cope with fixed costs. This makes the industry very competitive. v)Products are similar. As mentioned earlier, the main purpose of using airline services is to reach the destination. Every airline provides similar  services to customers. Though Airasia provides other added services like hotel booking, and tour packages, it is subject to the customer’s choice. An industry with similar products offered is highly competitive. 3.Threat of Substitute product i)Easy to switch. There are about 59 low cost airlines competing in the industry. The airlines serve over one hundred cities and islands across the sub-continental regions of South Asia, Southeast Asia and Northeast Asia. Although some of the budget carriers only fly domestic routes within the country of origin, while only a few operates international routes connecting nearby countries, customers will always look for alternatives. ii)Performance of substitutes. Performance of other airlines are quite similar with Airasia’s given there is no obvious product differentiation. Performance of airlines normally consists of the accuracy of take off time, aircraft performance and staff services. So far, Airasia had constantly reviewed its performance and improve its services. iii)Relative price. The price of substitutes are about the same with Airasia’s. Some of the airlines offers cheaper price to achieve profitable passenger loads. The price offered depends on the time gap between the booking date and flight date. The longer the date, the cheaper will be the price. If the tickets are purchased last minutes, the price will be about the same with premium airlines like MAS and Singapore Airlines. Thus, in this situation customers would switch to the premium airlines. 4.Bargaining power of buyers i)No significant product differentiation. The only difference Airasia’s product with others airlines is the holiday packages offered. Most of the low cost airlines concentrate on providing flight services only to customers. There is some offers hotel booking at the city that the airline flies to. However, Airasia makes the difference by providing holiday packages like example 3 days and 2 nights to Bali at RM800 per pax includes  flight ticket, accommodation and travel guides. For customers who do not want to follow the travel agencies and enjoys freedom, they will look for Airasia’s packages, but the customer’s portion of this type is small. Thus the bargaining power of buyers is strong as the main thing they look for is to fly to destinations. ii)Low switching costs. Cost of switching to other airlines is low, so bargaining power of buyers is strong. Airasia is not the only airlines operates in Asia. Other than that the price offered by other competitors are not much different. The customer choice is subject to their convenience and flight schedule that fit them best. iii)Portion of buyers expenditure on airline is moderate. This factor depends on portions of income an individual earns. The higher the portion, the more the customer look for cheaper price and thus, the stronger the bargaining power of buyers. Eg when a student without earning any income, will look for the cheapest price available as the portion of his expenditure will be very substantial. iv)Customers have access to market information. The IT world had emerged since 20th century. Many big and success companies in the world uses IT and e-commerce to operate. Without IT, the business had boundaries and international business will be prohibited. With worldwide web, information can be gathered on one click. Customer’s access to the current airline market information is easy and available all the time. The airline companies have less room for negotiation. Thus, customers had strong bargaining power. v)Buyer’s power concentration in many hands. Most of the airline company customers are individual travelers, only some travel in groups. So the air tickets are purchased individually. The airline companies are not relying on a few groups of customers only. Thus, the bargaining power of buyer is strong. 5. Bargaining Power of Suppliers i) Supplier concentration in a few hands. The supplier of airline companies is the fuel supplier, foods supplier, merchandise supplier and aircraft supplier. There are few suppliers in the market, eg the aircraft supplier, the companies are either Airbus or Boeing. In this case the power of supplier is strong. Other supplier like foods supplier and fuel supplier, the term of the supply must be based on the market condition. The supplier cannot increase too much of its price or risk losing long term business with the aircraft companies. ii)High switching costs. Most of Airasia’s aircraft are Airbus models. Previously the company used Boeing models, which they lease it and the company had since phased out most of the models and replace with Airbus. If Airasia is to switch to Boeing again, then the cost will be high, because training cost for employees to suit the aircraft features must be provided. Other than that, the technology used by Airbus is the most advanced, thus Airasia must rely to the Airbus engineers to do maintenance of the aircrafts and seek advices. Thus, bargaining power of suppliers is strong. iii)Relative lack of importance of buyers to supplier. Airbus is a UK based aviation company. Its customers come from around the world. So far 9,113 aircraft had been ordered, out of which 5,408 aircraft had been delivered by the company. Airasia had ordered 200 aircraft from Airbus and so far only 54 aircraft had been delivered. The percentage of less than 1%, 0.99% proves that Airasia is not Airbus’s important buyer. Thus, Airbus had strong power over Airasia.

How To Be Productive When You’re Unemployed

How To Be Productive When You’re Unemployed Being unemployed can be a scary thing. The freedom to sleep in and watch television is great, but the lack of financial security can be panic-inducing. No matter whether you quit or were laid off, here are some strategies for how to make the most of your transition time. 1. Dig DeepThe first key is to understand what went wrong at your last job. Be as honest with yourself as possible. Was it the job, or was it you? Whether you left of your own accord or not, think about why you had to leave without a back-up plan in place, and what you can do to prevent such a situation in the future. This will help you clarify what you want most now, and how to get there and stay put. It will also help you understand your self better- from your unchallenged strengths to your unfortunate habits. Take a little time for stock-taking, soul-searching, and self-improvement.2. Find Your PassionWhat do you want to be when you grow up? What kind of work appeals to you and why? Where do you see yourself in fi ve years? What are you doing on a daily basis? What kind of company do you work for? Finding the answers to the questions of what drives you will only help you find a workplace that will keep you motivated and inspired.3. Prepare to ApplySpruce up your resume, check in with your network, jazz up your profiles, and keep up in the latest research and trends in your chosen field. Don’t get caught with a job application on your hands and nothing to show for your time off. Narrow your search platform, select the handful of companies you want to be working for, and start charging forward.4. Get a Temp GigIf you need cash, join a temp agency. It’s not a permanent solution, but sometimes it can lead to one. And besides, you’ll make a little extra money and stay in the game. You can also find online freelance work and stay afloat by working remotely.5. Do Something ElseUse your time to volunteer, or take a course, or learn a new skill. You may never have time like this a gain in your career. Use it wisely and you’ll be in a much better position when you meet your next opportunity.6. Be PatientFinding a job doesn’t happen overnight. Keep track of your progress, however incremental. Celebrate the small victories, the little tasks completed, and the new contacts made. Plan out your daily and weekly goals and chart your progress. Even if it feels like nothing is happening, you’ll still be able to see what you’ve accomplished.7. Be Good to YourselfSelf care is important. Make sure you’re being healthy- eating right, getting plenty of sleep, and exercising. Give yourself a wellness makeover. You’ll be that much more attractive to prospective employers when the time comes if you do. But also take some time to pamper yourself- indulge your hobbies and interests. Get a bit of joy under your belt. Do something each day that makes you feel good, that flexes your happiness muscle, so to speak.8. Keep to a SchedulePerhap s the most important bit of advice is to make sure you don’t fall victim to the amorphous lack of structure in an unemployed day. Make a daily schedule (when you research, job search, exercise, relax) and stick to it. This will help you build better habits- and keep them. And will keep your teeth sharp and workforce ready for when the time comes to rejoin the race.

Un dia asul essays

Un dia asul essays Computers have been around for a long time. They have evolved thrugh the years, but two major companies are at the top of the hill. These two computers companies are Macs and Pcs ,but eventhough both of them are personal and businnes computers, they differ in hardware, software, and compability. Mac computers were the first ones to come out to the market. Their hardware is still compact like the first one 20 years ago; their monitor is ensamble together with the CPU, making the computers one big box. Their softwares and programs are too complicated for the average person; it is need it to type keyboards comands for the computer to work. To top it all of, the Macs are not compatible with almost any of the products that are sell in stores, or neither with on-line downloads. On the other hand, PCs came out a couple of years after Macs. As soon as people started to try them, they got very popular. Their hardware comes ceparlly, and one can chosse between any CPU or monitor that one want. PC's softwares are so eassy that even a 6 years old child can learn to use it. Not like Macs, PCs can use any of the programs that are in stores. PCs are very compatible with others equipments, and with any online programs. I personally like PCs more that Macs; I love the way PCs are structure in their programs. If PCs make life eassier, Macs will make it more complicated. One good example of this can be found in any office. Because Macs are more complicated, any work that people save or do, can be easily lose. To conclude, I can say that eventhough Macs and PCs are personal and businnes computers, they differ in hardware, software, and compability. To solve this problem both computers companies should work together, and maybe that way their softwares,hardwares, and compability would be the same. ...

Tiwanaku Empire - City, Imperial State at Lake Titicaca

Tiwanaku Empire - City, Imperial State at Lake Titicaca The Tiwanaku Empire (also spelled Tiahuanaco or Tihuanacu) was one of the first imperial states in South America, dominating portions of what is now southern Peru, northern Chile, and eastern Bolivia for approximately four hundred years (AD 550-950). The capital city, also called Tiwanaku, was located on the southern shores of Lake Titicaca, on the border between Bolivia and Peru. Tiwanaku Basin Chronology The city of Tiwanaku emerged as a major ritual-political center in the southeastern Lake Titicaca Basin as early as the Late Formative/Early Intermediate period (100 BC-AD 500), and expanded greatly in extent and monumentality during the later part of the period. After 500 AD, Tiwanaku was transformed into an expansive urban center, with far-flung colonies of its own. Tiwanaku I (Qalasasaya), 250 BC-AD 300, Late FormativeTiwanaku III (Qeya), AD 300-475Tiwanaku IV (Tiwanaku Period), AD 400-800, Andean Middle HorizonTiwanaku V, AD 800-1150hiatus Inca Empire, AD 1400-1532 Tiwanaku City The capital city of Tiwanaku lies in the high river basins of the Tiwanaku and Katari rivers, at altitudes between 3,800 and 4,200 meters (12,500-13,880 feet) above sea level. Despite its location at such a high altitude, and with frequent frosts and thin soils, perhaps as many as 20,000 people lived in the city at its heyday. During the Late Formative period, the Tiwanaku Empire was in direct competition with the Huari empire, located in central Peru. Tiwanaku style artifacts and architecture have been discovered throughout the central Andes, a circumstance that has been attributed to imperial expansion, dispersed colonies, trading networks, a spread of ideas or a combination of all these forces. Crops and Farming The basin floors where Tiwanaku city was built were marshy and flooded seasonally because of snow melt from the Quelcceya ice cap. The Tiwanaku farmers used this to their advantage, constructing elevated sod platforms or raised fields on which to grow their crops, separated by canals. These raised agricultural field systems stretched the capacity of the high plains to allow for protection of crops through frost and drought periods. Large aqueducts were also constructed at satellite cities such as Lukurmata and Pajchiri. Because of the high elevation, crops grown by the Tiwanaku were limited to frost-resistant plants such as potatoes and quinoa. Llama caravans brought maize and other trade goods up from lower elevations. The Tiwanaku had large herds of domesticated alpaca and llama  and hunted wild guanaco and vicuà ±a. Stone Work Stone was of primary importance to Tiwanaku identity: although the attribution is not certain, the city may have been called Taypikala (Central Stone) by its residents. The city is characterized by elaborate, impeccably carved and shaped stonework in its buildings, which are a striking blend of yellow-red-brown locally-available in its buildings, which are a striking blend of yellow-red-brown locally-available sandstone, and greenish-bluish volcanic andesite from farther away. Recently, Janusek and colleagues have argued that the variation is tied to a political shift at Tiwanaku. The earliest buildings, constructed during the Late Formative period, were principally built of sandstone. Yellowish to reddish brown sandstones were used in architectural revetments, paved floors, terrace foundations, subterranean canals, and a host of other structural features. Most of the monumental stelae, which depict personified ancestral deities and animate natural forces, are also made of sandstone. Recent studies have identified the location of the quarries in the foothills of the Kimsachata mountains, southeast of the city. The introduction of bluish to greenish gray andesite happens at the start of the Tiwanaku period (AD 500-1100), at the same time as Tiwanaku began to expand its power regionally. Stoneworkers and masons began to incorporate the heavier volcanic rock from more distant ancient volcanoes and igneous outgroups, recently identified at mounts Ccapia and Copacabana in Peru. The new stone was denser and harder, and the stonemasons used it to build on a larger scale than before, including large pedestals and trilithic portals. In addition, the workers replaced some sandstone elements in the older buildings with new andesite elements. Monolithic Stelae Present at Tiwanaku city and other Late Formative centers are stelae, stone statues of personages. The earliest are made of reddish-brown sandstone. Each of these early ones depicts a single anthropomorphic individual, wearing distinctive facial ornaments or painting. The persons arms are folded across his or her chest, with one hand sometimes placed over the other. Beneath the eyes are lightning bolts; and the personages are wearing minimal clothing, consisting of a sash, skirt, and headgear. The early monoliths are decorated with sinuous living creatures such as felines and catfish, often rendered symmetrically and in pairs. Scholars suggest that these might represent images of a mummified ancestor. Later, about 500 AD, the stelae change in style. These later stelae are carved from andesite, and the persons depicted have impassive faces and wear elaborately woven tunics, sashes, and headgear of elites. The people in these carvings have three-dimensional shoulders, head, arms, legs, and feet. They often hold equipment associated with the use of hallucinogens: a kero vase full of fermented chicha and a snuff tablet for hallucinogenic resins. There is more variations of dress and body decoration among the later stelae, including face markings and hair tresses, which may represent individual rulers or dynastic family heads; or different landscape features and their associated deities. Scholars believe these represent living ancestral hosts rather than mummies. Trade and Exchange After about 500 AD, there is clear evidence that Tiwanaku established a pan-regional system of multi-community ceremonial centers in Peru and Chile. The centers had terraced platforms, sunken courts and a set of religious paraphernalia in what is called Yayamama style. The system was connected back to Tiwanaku by trading caravans of llamas, trading goods such as maize, coca, chili peppers, plumage from tropical birds, hallucinogens, and hardwoods. The diasporic colonies endured for hundreds of years, originally established by a few Tiwanaku individuals but also supported by in-migration. Radiogenic strontium and oxygen isotope analysis of the Middle Horizon Tiwanaku colony at Rio Muerto, Peru, found that a small number of the people buried at Rio Muerto were born elsewhere and traveled as adults. Scholars suggest they may have been interregional elites, herders, or caravan drovers. Collapse of Tiwanaku After 700 years, the Tiwanaku civilization disintegrated as a regional political force. This happened about 1100 AD, and resulted, at least one theory goes, from the effects of climate change, including a sharp decrease in rainfall. There is evidence that the groundwater level dropped and the raised field beds failed, leading to a collapse of agricultural systems in both the colonies and the heartland. Whether that was the sole or most important reason for the end of the culture is debated. Archaeological Ruins of Tiwanaku Satellites and Colonies Bolivia: Lukurmata, Khonkho Wankane, Pajchiri, Omo, Chiripa, Qeyakuntu, Quiripujo, Juchuypampa Cave, Wata Wata Chile: San Pedro de Atacama Peru: Chan Chan, Rio Muerto, Omo Sources The best source for detailed Tiwanaku information has to be Alvaro Higuerass Tiwanaku and Andean Archaeology. Baitzel SI, and Goldstein PS. 2014. More than the sum of its parts: Dress and social identity in a provincial Tiwanaku child burial. Journal of Anthropological Archaeology 35:51-62.Becker SK, and Alconini S. 2015. Head Extraction, Interregional Exchange, and Political Strategies of Control at the Site of Wata Wata, Kallawaya Territory, Bolivia, during the Transition between the Late Formative and Tiwanaku Periods (A.D. 200-800). Latin American Antiquity 26(1):30-48.Hu D. 2017. War or peace? Assessing the rise of the Tiwanaku state through projectile-point analysis. Lithics: The Journal of the Lithic Studies Society 37:84-86.Janusek JW. 2016. Processions, Ritual Movements, and the Ongoing Production of Pre-Columbian Societies, with a Perspective from Tiwanaku. Processions in the Ancient Americas: Occasional Papers in Anthropology at Penn State 33(7).Janusek JW, Williams PR, Golitko M, and Aguirre CL. 2013. Building Taypikala: Telluric Transformations in the Lithic Production of Tiwana ku. In: Tripcevich N, and Vaughn KJ, editors. Mining and Quarrying in the Ancient Andes: Springer New York. p 65-97. Knudson KJ, Gardella KR, and Yaeger J. 2012. Provisioning Inka feasts at Tiwanaku, Bolivia: the geographic origins of camelids in the Pumapunku complex. Journal of Archaeological Science 39(2):479-491.Knudson KJ, Goldstein PS, Dahlstedt A, Somerville A, and Schoeninger MJ. 2014. Paleomobility in the Tiwanaku Diaspora: Biogeochemical analyses at Rio Muerto, Moquegua, Peru. American Journal of Physical Anthropology 155(3):405-421.Niemeyer HM, Salazar D, Tricallotis HH, and Peà ±a-Gà ³mez FT. 2015. New Insights into the Tiwanaku Style of Snuff Trays from San Pedro de Atacama, Northern Chile. Latin American Antiquity 26(1):120-136.Somerville AD, Goldstein PS, Baitzel SI, Bruwelheide KL, Dahlstedt AC, Yzurdiaga L, Raubenheimer S, Knudson KJ, and Schoeninger MJ. 2015. Diet and gender in the Tiwanaku colonies: Stable isotope analysis of human bone collagen and apatite from Moquegua, Peru. American Journal of Physical Anthropology 158(3):408-422.

Management Essay Example | Topics and Well Written Essays - 250 words - 6

Management - Essay Example The case issued finds the performance differentiated in the electronics and appliance departments. The electronics department performance is impeccable at the production and quality department as compared to the appliance division. The explanation to variations in performance is due to the lack of the necessary resources and poor tactics applied in production. The post suggests the application of contemporary marketing and production resources to yield increased results needed to develop an organization. Furthermore, there is the need to balance the strategies needed in production within an organization to realize success and promote development attributes that shape progress within an organization (Griffin, 2012). Griffin (2012) state that the problems that the organization faces may be due to internal factors and the strategy applied by management to implement its policies. The regulation of employees through the human resource department and analysis of performance of the members may cause the difficulty noticed in delivering success. The other solution suggested include the initiation of the IE matrix that reviews the internal factors that affect organizational policies. The post is vital to articulate measures that limit the performance of the organizational departments that are needed to highlight overall

Response to a newspaper editorial Essay Example | Topics and Well Written Essays - 750 words

Response to a newspaper editorial - Essay Example On the contrary, Steve Jobs and his counterparts know what other parents do not - the dangers of technology – and for that reason, they ensure their families and technology are worlds apart. Parents and kids, particularly those who use the iPad, would find this article very useful. Perhaps there is the need for a rethinking on this subject. The explosive growth of digital devices and smartphones is transforming the lives of children, at home and in school. Research reveals that even the youngest children are present online, using smartphones and tablets, and downloading apps. Consumer Reports published last year reveal that over 7.5 million children in America under age 13 are using Facebook, which technically requires all users to be 13 years and above to be eligible to open an account. Nobody has an idea on what technology and media use will mean for children as they grow up. Pawlowski’s does not directly hit at the iPads for children, but her major concern is that children are more prone to mess up with the devices if not supervised. In essence, she argues that technology is not evil for children as Steve Jobs portrays in his stringent measures against the use of the devices back at home, but parents should keenly monitor and regulate the same. Her strongest evidence to support this position lies in the recommendations tabled by the American Academy for Pediatrics, in which children and teenagers should not spend more than two hours a day using the gadgets and that children under two years should be allowed half an hour daily so long as the activity is one that engages them. Precisely, parents should ration technology use similar to the administration of a balanced diet. Only this way will the children enjoy the benefits of digital technology in a healthy way. This trend calls for intensified supervision by parents to realize its effectiveness. The problem with the recommendation above is that parents are

Freedom in Various Aspects of Life Essay Example | Topics and Well Written Essays - 1250 words

Freedom in Various Aspects of Life - Essay Example This volume consists of over 274 authors and works that offer a variety of issues for analysis ranging from freedom to democracy to the changing times and everything in between! To begin with, the paper will define freedom. From there, it will take random features that have been strongly asserted in individual works of literature from the said volume in order to meet various objectives. The first of these will be to see the changing character of freedom and what it has meant at different time periods throughout history. This volume assists the author in doing so by presenting the works of authors and writers from various periods throughout history. Another objective will be to study the parameters within which the ways of defining and obtaining freedom have been portrayed by the various authors and their work within this volume. Further, this paper will seek to draw of the conclusion of how important freedom really is in the context of the works that have been studied from the volume . The interesting part about defining freedom is the fact that it has no definition per se. Freedom means different things to different people as well as different periods of time and history. In modern times it has meant freedom of expression and before that, for many people and their countries, freedom from oppression, colonization and various other such factors. In today's world, it depicts the freedom to choose peace and your own leader. Freedom, in a nutshell, is an expression of what a person, a nation, a society and other such entities, really want from life. The French Revolution was an upheaval that was marked by the formal birth of what we call nationalism. This has been demonstrated by the work contained on the Romantic Period within the volume. The authors here have used a variety of themes to showcase the period including the French Revolution, Women's Rights in the 18th century, the Gothic and many others. Spanning over a decade (1789 to 1799), this Revolution had a strong socio-political dimension to it as far as writing goes. This may be seen in the work titled "Democracy" by Thomas Carlyle. In this work, the embodiment of nationalism in various revolutions arose as a matter of its ability to define the elements that would support the construction of a democratic society free of feudal patterns. This was described in context of the citizens from every quarter of the French society, who wanted to break free of the double standards that were being imposed on their way of life in the form of the Church's intervention and the dictato rship of the aristocratic class. In the book, the revolution was an eye opener for the rest of world as regards rights and duties that must be equally distributed among the citizens of a nation irrespective of religion or socio-economic standing. This in itself was a new definition of nationalism and freedom, where earlier the same concept had been seen as a word that was used to describe the national character through its history and artistic work. By virtue of being a social movement, the French Revolution contributed greatly to the formation of a systematic body of knowledge known as nationalism. This is owing to the fact that a social movement is one that is punctuated with a highly idealistic environment with realistic parameters that set the stage for immediate results and the emergence of future trends that will go onto dominate the structure and functioning of that particular society for generations to come.  

Critique of a Research Article Paper Example | Topics and Well Written Essays - 750 words

Critique of a Article - Research Paper Example The major objective of this research was to evaluate the general effects of cultural competency performance and training feedback for the primary care clinicians or rather practitioners for the black patients. Moreover, the study design was clustered and randomized controlled trials in close to eight ambulatory health facilities. One hundred and twenty four primary care clinicians who take care of about four thousand eight hundred and fifty eight (4858) white patients who mark 64% of the diabetic patients and two thousand six hundred and ninety nine (2699) black people who make about 36% of the diabetic patients in the region, participated in this study. Thus, the report or rather the entire study identified the relevant articles. The crucial aspects in the study were the cultural training and performance on how competent the medical clinicians can be when it comes to taking care of patients from diverse races in the globe. For this case, the white and the black patients were conside red. Furthermore, the report brings out the racial differences that exist in the control of hemoglobin, the levels of cholesterol and blood pressure among the patients (Sequist, Fitzmaurice, Marshall, Shaykevich, Marston, Safran, & Ayanian, 2010). The literature review of this report covers all the relevant areas as per the research. The appropriate theories such as the Leininger’s cultural theory which discusses the differences and the sameness of cultures that fully determines the kind of care any patient deserves was used. In addition, the report exhausts all the standards of the cultural competence such as social justice, critical reflection, the transcultural knowledge, education and training of the clinicians, multicultural workforce, the cross cultural leadership and the evidence based practice (McBean, Huang, Virnig, Lurie & Musgrave, 2003). These are some of the theories that fully support the objective of this kind of study. Alongside these theories, the review of l iterature is well organized so as to demonstrate the progress and development of the relevant aspects across the previous studies. Thus, the whole summary of the theoretical and empirical parts provide a reliable basis of the mentioned study. Furthermore, the report’s framework is explicitly presented. The subtopics are precise and to the point. All the relevant sections of a report are present in the body. For instance, there is a result sections which is extremely detailed with the correct figures and measurements of the data which was collected in the field. The research article fully defines and describes the most crucial concepts in the study. The concepts such as culture, training, performance, race, clinicians and diabetes are clearly defined and described in the article. Clarity of such concepts makes the entire report cover the studied aspects in the research. Moreover, these concepts are all linked to the study’s variables since they all revolve around the cl inician awareness of the differences in races and the cultures of various patients (Zaslavsky, Trivedi, Ayanian & Schneider, 2005). This research report tends to describe and analyze the current knowledge about the research problem or rather the aspects that lead to this study. It describes the disparities that are present in health facilities when it comes to the treatment of both the black and the white diabetic patients. The report further describes the difference or the

Organisational Structure and Design Essay Example | Topics and Well Written Essays - 2000 words

Organisational Structure and Design - Essay Example Nokia is seeking to understand on how to sustain business sustainability in the long term. Introduction Nokia Corporation is an international leader in cellular communications whose products have turned out to be part of a fundamental part of community’s lives around the globe. The corporation’s hi-tech and design novelties have made its trade name among the most acknowledged in the globe. Nokia seeks to regain Smartphone leadership by forming strategic partnerships with Microsoft. The main element of the corporation is to build a new winning mobile ecosystem by partnering with Microsoft. The corporation also seeks to invest in next generation disrupting technologies, bring next billion online in developing growth markets, as well as increase focus on speed, results and accountability. For the corporation to achieve its strategy, it management has to recognize the importance of formulating a strategy on corporate social responsibility. Business sustainability is managin g the triple bottom line in which companies manage their monetary, community and environmental risks duties and opportunities. The three impacts are referred to as people, profits and planet. Business sustainability represents resilience over time, where business can bounce back from shocks as it is connected to environmental, social and healthy economic systems. Business sustainability necessitates that firms adhere to the rules of sustainable development. These are economic efficiency (prosperity and innovation), social equity (health and wellness and poverty) and environmental accountability (biodiversity and climate change). Managers need to understand business sustainability in order to comprehend how businesses can reconcile the need to be socially and environmentally sustainable with demands of a high market based system, whose key dimensions of success are profit and growth. Further, business sustainability helps managers to understand more thoroughly what makes business sta y alive. How organizational sustainability will influence organizational behavior Organization culture is usually viewed as the core reason for the failure of implementing organizational change programs. Whilst tools and techniques fir change strategies exist, scholars assert that failure results because the essential culture of the organization remains the same. Successful implementation of organizational culture for business sustainability may well be largely reliant on the values and ideological underpinnings of an organization’s culture, eventually affecting how corporate sustainability is implemented. The competing values framework of organization culture discusses the connection between business sustainability and organization culture (Schein, 2004, p 54). Competing values framework demonstrates the contending demands within a business on two separate and competing proportions Competing values framework The internal-external dimension reflects whether the organization i s focused on its internal dynamics or the demands of its outside environment. The flexibility-control aspect exhibits managerial preferences for control and coordination formation. Organizations relying on control end of the model tend to lean on official mechanisms of control and coord

THE ORGANIZATION Coursework Example | Topics and Well Written Essays - 1750 words

THE ORGANIZATION - Coursework Example In this case study, the father son duo have diametrically opposite leadership styles, wherein the father ‘Peter’ believes in an extremely friendly business environment marked by ‘Participative’ leadership, the son ‘Joseph’ is seen to portray the typical character of an ‘Autocratic’ leader. It is stated that Peter is a man of charisma and has a dynamic personality; some scholars like Rowe and Guerrero argue that charisma is a necessary condition for leadership (Rowe and Guerrero, 2011, 260). A charismatic leader can ensure that the workforce will follow in his footsteps, and consider him to be right, instead of doubting in the effectiveness of the leader. With such personality traits Peter could have chosen to be an autocratic leader who leads from the front and gives orders, such that they would be followed since the staff believes in him and is devoted and Peter trusts them. However, he chose to be a democratic leader or in other w ords, a participative leader (Appel and Schmid, 2003, 22). The name itself suggests that the characteristics of such a leader do not revolve around strictness and authoritative rule, but allows for participation and a democratic way of decision making. On the other polar side is the leadership style adapted by the ‘bright’ but not ‘brilliant’ Joseph. He is categorized as having adapted the authoritative or autocratic leadership style which is recognized as being a one man show, since the leader does not allow for participation in decision making, delegation of duties is not carried out, there is lack of trust of the leader in the staff and vice versa, thus the opposite of democratic leadership. Leadership is cited as one of the crucial reasons behind the decision of managerial staff to leave a job (Hogan, 2007, 38), thus the fact that under Peter’s leadership almost all employees have been retained by the organization for at least 10 years is a subst antial proof of his effective leadership, and that he is welcomed by his staff. When this factor is considered for Joseph’s leadership, it was observed that the employees were not happy, which can be figured out from the statement by Mr. Spike who told Joseph that he ‘just couldn’t work in this climate’, hence showing that employee turnover would be high as even the most loyal and senior manager wants to quit the job under Joseph’s leadership. Furthermore, Peter does not practice a laissez-faire leadership style or a rigid leadership style, since his delegation of duty and decision making is coupled with regular inspections of the efficiency and quality of work and the organization on the whole. He believes in motivation through praise, and thus has made it a regular practice to praise good work, and simultaneously pointing out flaws and inefficiency in any work done by the staff, but since he is so accommodating and open to his staff, it automatica lly leads to a welcoming response and the staff does not mind if he points out flaws, but on the contrary regards his comments as constructive criticism. While, on the other side, autocratic leaders such as Joseph, believe in meeting rigid targets, and do not allow for any suggestions, it is their personal style of motivation, however apart from the positive aspect of speeding up the process, it

Organisational Structure and Design Essay Example | Topics and Well Written Essays - 2000 words

Organisational Structure and Design - Essay Example Nokia is seeking to understand on how to sustain business sustainability in the long term. Introduction Nokia Corporation is an international leader in cellular communications whose products have turned out to be part of a fundamental part of community’s lives around the globe. The corporation’s hi-tech and design novelties have made its trade name among the most acknowledged in the globe. Nokia seeks to regain Smartphone leadership by forming strategic partnerships with Microsoft. The main element of the corporation is to build a new winning mobile ecosystem by partnering with Microsoft. The corporation also seeks to invest in next generation disrupting technologies, bring next billion online in developing growth markets, as well as increase focus on speed, results and accountability. For the corporation to achieve its strategy, it management has to recognize the importance of formulating a strategy on corporate social responsibility. Business sustainability is managin g the triple bottom line in which companies manage their monetary, community and environmental risks duties and opportunities. The three impacts are referred to as people, profits and planet. Business sustainability represents resilience over time, where business can bounce back from shocks as it is connected to environmental, social and healthy economic systems. Business sustainability necessitates that firms adhere to the rules of sustainable development. These are economic efficiency (prosperity and innovation), social equity (health and wellness and poverty) and environmental accountability (biodiversity and climate change). Managers need to understand business sustainability in order to comprehend how businesses can reconcile the need to be socially and environmentally sustainable with demands of a high market based system, whose key dimensions of success are profit and growth. Further, business sustainability helps managers to understand more thoroughly what makes business sta y alive. How organizational sustainability will influence organizational behavior Organization culture is usually viewed as the core reason for the failure of implementing organizational change programs. Whilst tools and techniques fir change strategies exist, scholars assert that failure results because the essential culture of the organization remains the same. Successful implementation of organizational culture for business sustainability may well be largely reliant on the values and ideological underpinnings of an organization’s culture, eventually affecting how corporate sustainability is implemented. The competing values framework of organization culture discusses the connection between business sustainability and organization culture (Schein, 2004, p 54). Competing values framework demonstrates the contending demands within a business on two separate and competing proportions Competing values framework The internal-external dimension reflects whether the organization i s focused on its internal dynamics or the demands of its outside environment. The flexibility-control aspect exhibits managerial preferences for control and coordination formation. Organizations relying on control end of the model tend to lean on official mechanisms of control and coord

Term paper Example | Topics and Well Written Essays - 1750 words - 1

Term Paper Example A firm would boost that it has succeeded in business if it has met its objectives. When the firm is designing its objectives, it has to consider factors that would influence the market entry approach of the firm, pricing and distribution. Many automotive motive organizations face stiff competition in the market. This would call for a marketing strategy that aim which would aid the firm to meet its set objectives. Information regarding products of the firm in the market is very important since it enables the business to identify areas, which need correction when designing marketing approach. Marketing survey is an important exercise to the firm since it will dictate the approach or entry behavior of the business in a particular segment. Marketing strategy is a tool that the automotive firm would use to make a calculative approach into the market. The strategy would influence issues such as pricing, distribution, and market share among others. Marketing of products require a strategic entry behavior into the market in order to meet the set target of the organization. Most automotive companies manufacture similar products and supply their products into the same markets. Competition among these companies requires a devised mechanism that would woo buyers to purchase specific products of a particular company. Branding of the company products and employing marketing tactics would help to woo buyers into buying the company products. Automotive firm needs to consider a number of factors before rolling its products into the marketing. These factors would influence the amount of sale the firm is able to make, the growth of the automotive firm and market share of the firm. This paper explores strategic marketing strategies for automotive company. Market survey helps in establishing taste and preferences of customers. Conducting a marketing research would help an automotive firm to develop products that would suit the interest of the consumers. The firm may

Types or Remedies Essay Example for Free

Types or Remedies Essay Compensatory A money award equivalent to the actual value of injuries or damages sustained by the aggrieved party. When a contract has been breached, the court orders the party that breached to pay the amount of direct losses done to innocent party. Consequential Special damges that compensate for a loss that is not direct or immediate (for example, lost profits0. The special damages must have been reasonably foreseeable at the time the breach or injury occurred in order for the plaintiff to collect them. The party that breached the contract must reimburse the innocent party for the indirect losses even if they were foreseeable damages. Punitive Money damages that may be awarded to aplaintiff to punish the defendant and deter future similar conduct. A monetary award the court orders on the guilty party to punish them for a breach of contract. Nominal A small monetary award (often one dollar) granted to a plaintiff when no actual damage was suffered or when the plaintiff is unable to tshow such loss with sufficient certainty. When the plaintiff cannot prove damages or no damages were done, the court may provide a small amount of money, â€Å"often one dollar†. Liquidated An amount, stipulated in the contract, that the parties to a contract believe to be a reasonable estimation of the damages that will occur in the event of a beach. For the court to order this remedy, the contract must be in writing. Liquidation takes place of compensatory and consequential remedies. In the contract, it must say â€Å"if contract is breached† breaching party must pay this much to the other party. Rescission A remedy whereby a contract is canceled and the parties are returned to the positions they occupied before the contract was made; may be effected through the mutual consent of the parties, by their conduct, or by court decree. This remedy requires both parties to â€Å"undue† the contract and put each party into the pre-contract position. Restitution An equitable remedy under which a person is restored to his or her original postion prior to loss or injury, or placed in the position he or she would have been in had the breach not occurred. Very similar to a rescission, but both parties must return each other into previous states but instead of canceling out the contract and returning each other into pre-contract state, they would be returned to pre-breached state. Specific performance An equitable remedy requing the breaching oarty to perform as promised under the contract; usally granted only when money damages would be an inadequate remedy and the subject matter of the contract is unique (for example, real property) The court orders breaching party to complete the specific action that was promised in the contract. Reformation A court ordered correction of a written contract so that it reflects the true intentions of the parties. Quantum meruit Literally, â€Å"as much as he deserves’-an expression describing the extent of liability on a contract implied in law. An equitable doctrine based on the concept that one who benefits from another’s labor and materials should not be unjustly enriched thereby but should required to pay a reasonable amount for the benefits reecived , even abesnt of a contract.

The Significance Of Dreaming :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Alexander the Great dreamt of a dancing satyr before conquering Tyre. An interpreter said his dream meant, â€Å"thine is Tyre†, which fortified Alexander before the battle (Boxer 1). President Lincoln dreamt about his own death before it actually occurred several days later, but ignored the dream (Cartwright 3). Is it possible that if he had taken his dream more seriously he could have taken precautions that would have spared his life on that fateful evening at the theater? The course of U.S. history could have been altered just as history was altered when Alexander the Great dreamt of a dancing satyr that led to the courage to conquer Tyre.   Ã‚  Ã‚  Ã‚  Ã‚  Understanding dreams and why we have them is important, but shouldn’t influence how we react to our daily lives. Many diverse hypotheses have been made on how and why we dream and there is a wide-spread disagreement by psychologists and scientists to explain these strange happenings.   Ã‚  Ã‚  Ã‚  Ã‚  One of the foremost authorities on dreaming was Sigmund Freud, who attributed dreaming to psychological causes. Freud said, â€Å"The dream hides not a divine message, but a wish from the dreamer’s unconscious† (Boxer 1). He felt that all dreams were tied to desires that a person wasn’t aware of consciously, and dreaming allowed these desires to be fulfilled (Evans 84).   Ã‚  Ã‚  Ã‚  Ã‚  By way of contrast, Dr. J. Allen Hobson does not subscribe at all to Freud’s psychological notions, and suggests that dreams are the product of brain stem activity. He says a wish can’t be a cause of a dream because the non-thinking part of the brain, the brain stem, activates a dream. â€Å"Hobson believes that neurophysiology even explains why dreams seem so emotionally loaded†¦because the brain stem activates the emotional center--the limbic brain—and because the ‘startle network,’ the part of the brain stem that speeds the heart and breathing is turned on† (Boxer 3). G. William Domhoff, Ph.D., of the University of California, Santa Cruz, believes that dreams reveal the cultural stereotypes and preoccupations of men and women (Boxer 4). â€Å"You break down a verbal report of a dream into its constituent elements and count the number of times each element appears† (4). Analyses of dreams, counting the number of men versus women, friendly versus aggressive interactions, indoor versus outdoor locations, day versus night time, etc., can find out a dreamers preoccupation’s, explains Domnoff (4). Analyses like these can prove what men and women both notice more in their dreams.

The Cuban Revolution Essay examples -- Cuban History, Fidel Castro,

After year of recruiting, training, plotting, Fidel was ready to launch his revolutionary offensive. â€Å"His rebel ‘army’ consisted of less than 200 men, and two women;† (Huberman 1960: 28) the group consisted of students or graduates, and nearly all of them were young people like himself and his brother, Raà ºl. Most of them were â€Å"politically active, articulate and impatient young men who had been drawn to the radical movements or to the ardently reformist Orthodox Party of Eduardo Chibas.† (Macgaffey 1962: 275) The rebels gathered outside Santiago, in the Fidel’s native Province of Oriente where they could launch an attack on Moncada Barracks, the army’s second largest military installation. (Huberman 1960: 28; Macgaffey 1962: 275) The attack was slated for July 26, 1953, at dawn, during the annual carnival celebration. (McCormick 1998: 67) â€Å"With the carnival in full sway, Castro expected the military to have its guard down.† (Leonard 1999: 9) At dawn of July 26, they divided into small groups to launch the assault, each group with specific objectives. The first intention was to â€Å"take by the surprise and capture the Fort Moncada, and take machine guns, tanks, armored trucks, up-to-date rifles and ammunition.† (Huberman 1960: 28) They could then seize radio stations, (Hampsey 2002: 95) and â€Å"They were to announce a revolution based on ‘Creole values,’ (Goldenberg 1965: 151) led by new men ... free of all obstacles with foreign nations and ... of appetites of politicians. They promised welfare and economic prosperity, social justice, respect for other nations, and respect for the constitution.† (Macgaffey 1962: 275, 276) â€Å"Such publicity was designed to call the people to revolt against the dictator, Batista,† (Hampsey 200... ... arrange a Military Junta.† (Goldenberg 1965: 163) However, before the plan could be put into operation, ‘the battle of Santa’ Clara took place, ending in a total fiasco for government troops.†(Goldenberg 1965: 163; Macgaffey 1962: 293) On the night of December 31, Batista and his collaborators fled to Dominica Republic. (Macgaffey 1962: 293) Immediately, Fidel called for general strike and subsequently, other major cities surrendered and Fidel and his rebels marched to Havana. (Goldenberg 1965: 163; Macgaffey 1962: 293) â€Å"Before the dawn on January 2, Fidel’s army marched into Santiago, and accepted unconditional surrender of Batista’s forces at Moncada.† (Goldenberg 1965: 163) The war was over and Fidel and his victorious army rode in triumph from one end of the island to the other and arrived in Havana on January 8. (Goldenberg 1965: 163; Macgaffey 1962: 293)

The Human Impacts of Tectonic Landforms and Hazards

Even today there are people who do not understand why or where tectonic activity takes place. Tectonic activity does not only take place at plate boundaries – intra-plate earthquakes, e.g. Bam, Iran. This leads people to think it won’t happen to them. The developing world has fewer resources or expertise to study the natural environment (or human environment) – methods to identify areas at risk may not exist (e.g. poorer levels of education), especially if the area is not very active. Read this Ch. 22 Respiratory System Pompeii – a classic case of ignorance to disaster. The lack of an eruption in ‘living memory’ led many to believe that Vesuvius was dormant. In 79AD there was no expectation of an eruption – people were caught completely unaware. At the time, the science was not understood – many believed the eruption, and preceding earth tremors were the gods’ anger. Choice: Some people know the risks, but lack financial resources, or have close links to family in the area, and are therefore unable/unwilling to move. Other choose to stay, as the benefits outweigh the costs, e.g. Southern California – well paid jobs and a pleasant climate outweigh concerns over earthquake risk. The benefits of tectonically active areas: Minerals and natural resources – volcanoes bring valuable resources to the surface of the earth, e.g. Diamonds, copper, gold. Seafloor volcanoes contribute to the accumulation of metals, e.g. zinc, lead – mining industries. Fertile soils – volcanic material breaks down through weathering to provide nutrients (minerals) for plant growth. Geothermal energy. Tourism and associated employment, e.g. hotels, transport, tour guides. Heat and pressure turn organic matter into deposits of oil and gas. Impacts on people and possessions: The severity of the impacts depends on physical factors (e.g. event profiles, geology, terrain) and human factors (e.g. population density). Physical impacts on people: Damage/destruction of property and infrastructure. Volcanoes – luckily  ¾ of erupted lava is from underwater volcanoes, much of it along ocean ridges, so the impact is minor. The greatest risk is at destructive plate margins. Most active volcanoes are found in the developing world, e.g. Latin america, the Caribbean, parts of Asia and the south-west Pacific. Increased urbanisation and population growth concentrates people and infrastructure. Earthquakes – the worst earthquakes are not necessarily those with the largest magnitude. The worst impacts are felt in densely populated areas and areas with high vulnerability. Economic impacts on people: These can be direct or indirect. Often greater in developed countries than developing countries. Direct impacts include capital goods and equipment destroyed. They can occur immediately, or later as a result of follow-on damage or deterioration. Indirect impacts occur as a result of interruption to commercial systems, lost wages, and lost opportunities to do business. Macroeconomic impacts are felt across the whole economy of the community, region, or in the worst case the whole nation. The Northridge earthquake (California, 1994) – 60 deaths but US$30 billion in economic impact, as it hit dense infrastructure in the San Fernando Valley. Social impacts on people: Human life is irreplaceable. Volcanoes – most impact on human life is due to pyroclastic flows or lahars (e.g. Nevado del Ruiz). Earthquakes – tsunamis are particularly terrifying. The 1883 Krakatau eruption triggered tsunamis that killed 36 000 and destroyed 165 coastal villages. The impact on human life is usually greater from earthquakes than from volcanic eruptions. Primary casualties – those killed/injured directly by the event. Usually greater in developing countries than developed. Secondary casualties – those that survive the event itself but die/are injured due to insufficient resources or lack of medical care. Again, usually greater in developing countries than developed. Tertiary casualties – those with pre-existing medical conditions that are aggravated by the event. Includes those who become ill/die. For example, through disease contracted in the post-disaster environment. In developing countries, these are often the largest group of casualties. Poverty reduces the capacity to reduce the impacts, or to recover. Environmental degradation reduces natural impact buffers, e.g. mangrove removal (Indian Ocean, 2004), and therefore contributes to delaying recovery time. Note: to more accurately compare the impacts in developed and developing countries, it is better to use damage cost as a % of GDP, as developed countries have more infrastructure, etc., to be damaged. The absolute costs may be lower in a developing country, but the relative costs (as a % of GDP) are likely to be much higher.

Strategic Planning in the Airline Industry

Airline Planning Strategic Planning in the Airline Industry a two-day Seminar The Challenge Rapid and intense change in today’s business climate reshapes the fundamental approach to strategic decision-making. New thinking for ways to face the two vital strategy issues – where will the airline be in the future and how to get there – must emerge so that a modern air carrier can leverage its strength and capitalize on opportunities. Creating innovative strategies for the new business paradigm marks a proactive approach to the challenges in the volatile, yet exciting, airline business.Airlines that embrace a dynamic outlook for strategic planning are positioned favorably to prosper financially and operationally in face of uncertainties and complexities in this business. The strategic plan and its components influence every aspect of running a commercial air carrier. As such, it is critical to devise effective strategies and execute them efficiently. Organizational un its depend on clear understanding of the strategic issues so that they can plan accordingly and carry out the responsibilities created by the strategic plan.Strategic planning brings about an opportunity to examine carefully ways that the airline is conducting its business, and finding new methods to do a better job. Designing and delivering the airline’s services in today’s demanding marketplace requires sophisticated coordination between business units of the airline. Strategic planning serves as a mechanism to create a framework for integrating various contributions to deliver the airline’s offerings. Strategy-based planning addresses both the resource allocation and organization structural issues.Developing a business model for the airline based on a strategic analysis of opportunities and requirements form a platform for planning resources going forward. It also responds to: †¢ †¢ †¢ limitations in utilizing resources uncertainties of the fut ure dynamics of the airline business Business Requirements Strategic Management Strategic management is a disciplined yet adaptive endeavor to chart the future of the airline and align the activities of all business units in that direction.This attempt must be flexible, not rigid, so that the roadmap that it creates can be applied in building sensible operating and tactical plans that can incorporate new realities as the future unfolds. The strategy-savvy airlines reap the rewards of performing better while avoiding the detrimental effects of unstructured, undisciplined response to strategic challenges. Over time, only the airlines will survive that can master designing an advanced yet pragmatic strategic planning process.Such a process must encompass all significant considerations for constructing a blueprint of actions and allocating resources for properly executing those actions. CA Advisors 1250 Aviation Avenue Suite 200M San Jose, California 95110 USA Tel: 408-295-7730 Fax: 408 -280-5700 www. ca-advisors. com Gesellschaft fuer Markt und Strategieberatung Sonnenberger Strasse 52 65193 Wiesbaden GERMANY Tel: 0611-37577-39 Fax: 0611-37577-40 www. gms-beratung. com What is the airline trying to achieve? How is the airline going to achieve it? Objectives Strategy Strategic Analyses StructureHow will the airline organize its resources? Business Model Policies What are the operating rules and boundaries? Strategy-based Planning Structured Approach to Strategic Planning Seminar agenda†¦ Day One †¢ Introduction – strategic management perspective – structured approach to strategic planning Day Two †¢ Planning Optimization – allocating resources – developing prioritization †¢ Airline Business – unique features – models and economics †¢ Financial Planning – investment analysis – financing methods †¢ Strategy Development – practical considerations – innovative approaches †¢ Asset Valuation Real Options methodology – managing uncertainties †¢ Strategic Planning Process – components and requirements – execution and evaluation †¢ Integrated Strategic Management – thriving financially – performing operationally Who should attend†¦ This seminar delivers methods and tools for creating innovative strategies and executing strategic plans at both the corporate level and organizational units. Lessons learned can be quickly applied, facilitating the complex process of strategic decision-making. Airline corporate development and strategic planning executives, managers, and analysts directly profit from this seminar.Those responsible for long-range planning of various functional areas, business development, fleet planning, product and service development, corporate finance, treasury and financing, financial and investment analysis, financial planning and budgeting who directly face the challenges in strateg ic planning are the primary audience. Others in scheduling, marketing, and operations, who are impacted by strategic plans, are also encouraged to attend so that they can benefit from understanding the difficult and complex process of developing strategies and implementing strategic decisions that significantly impact the airline.Benefit from experienced leaders†¦ Two experts who combine extensive experience in strategic planning, airline strategies, and market development with knowledge of advanced quantitative planning and management science techniques will present the seminar. Jahan Alamzad Email: jahan. [email  protected] com Jahan Alamzad is president of CA Advisors. He has served as advisor to Applied Decision Analysis (ADA), a unit of Standard & Poor’s Corporate Value Consulting, where he was previously the director of airline practice. (ADA was a wholly owned subsidiary of PricewaterhouseCoopers LLC between 1998 and 2001. ) Mr.Alamzad has been a management cons ultant in the airline and aerospace industries for the past seventeen years. Before his consulting career, he worked at American Airlines and United Airlines. Mr. Alamzad holds a masters in operations research from Stanford University, as well as a masters in industrial and systems engineering from the University of Southern California, and bachelors degrees in civil engineering and electrical engineering from the University of Illinois. He has served on the faculty of the Department of Aviation at San Jose State University, and has collaborated in publishing a textbook entitled Airline Management.Maciej Mazurowicz Email: maciej. [email  protected] de Maciej Mazurowicz is managing partner of Gesellschaft fuer Markt- und Strategieberatung (GMS). Prior to GMS, Mr. Mazurowicz worked at Lufthansa German Airlines in different strategic management positions. At Lufthansa Consulting, he managed a variety of business development projects for airlines worldwide. Mr. Mazurowicz holds a Mast er of Business Administration and bachelors in business from the University of Kiel. His publications include articles on behalf of the German Ministry of Economics concerning product development and management of innovations.About CA Advisors†¦ www. ca-advisors. com CA Advisors is a management consulting firm dedicated to providing state-of-the-art analytical services. By applying powerful and practical tools, the firm helps its client understand their business positions and improve their strategic and operational decisions. To ensure the success of its work, the firm is committed to collaborating closely with its clients, communicating clearly about its approach, and delivering valuable results that are logically sound. For many years, the work of CA Advisors rofessionals has spanned a wide range of projects. The firm has a focused and dedicated practice in the airline industry, with a breath of expertise in aerospace and aviation. The experience of the firm’s professi onals extends from traditional applications in logistics and resource allocation to more innovative applications in strategic planning. GMS is a management consulting company supporting clients in strategic planning and business development. GMS focuses in planning, marketing and sales, and assists clients in developing and implementing business strategies.GMS experts facilitate the evaluation of the business environment, forecast and analysis of market scenarios, and development of organizational structures by applying a wide range of state-of-the-art analytical tools and business methods, resulting in optimized financial and operational performance of clients. GMS ensures efficient project realization through a network of cooperation partners – from complete IT solutions up to personnel training. About GMS†¦ www. gms-beratung. de

Rammed Earth Essay

Despite Rammed Earths extensive use throughout history, its use is still not so popular within the UK. Reason for this is largely due to architects/ Builders not knowing enough about the material and sticking to the familiar concrete, timber and brick ways that they know, rammed earth can often also be perceived as having cruder finishing and not in keeping with the clean-sharp lined finished which are so often preferred in today’s architecture- Though with the appropriate shuttering clean finishes can be achieved. Building with rammed earth is considered to carry greater risk and uncertainty, the material is yes, more suited to arid climates, but even in arid climates modern method of construction using rammed earth are being continually tried and tested e. g. in Australia. Rammed earth is a perfectly viable and good material to be used within the UK – there is a need to get past the reluctance to use and experiment with it more here – the climate presents a challenge which can be won in innovative ways. [pic] The Use of Rammed Earth within the UK

Education In California Essay Example | Topics and Well Written Essays - 1750 words

Education In California - Essay Example The local districts generate their revenue from local property tax while the state receives funds from the general fund. The money generated through local property tax which constitutes a larger percentage of public education funds depends upon two factors which include the tax rate of the school districts and the accessed value of the taxable property in the district (http://guidetogov.org/ca/state/overview/school.html). The average daily attendance (ADA) mechanism is used to distribute these public funds to public schools. The allocation of state funds to school districts is based on a revenue limit system. The district revenue limit is the level of funding per average daily attendance to which the district is entitled. Districts of similar sizes and type have approximately the same revenue limit throughout the state. In case a school district is not able to raise significant revenue from the property tax to meet revenue limit, the state comes in to top up the deficit. (Roy Walter 51).Constitutionally, each district is entitled to receive a basic aid of $ 120 per ADA or $2400: whichever is greater. The aid can also be used by the state to make up for the difference created in the school budget by the low amount of property tax. In addition to these unrestricted funds, school revenue funds which are unrestricted for special purposes. For example, funds used to carry out school improvement programs. These constitute one - quarter of a school district funding. The funding for any California school district is primarily decided by the state through revenue limits. (Douglas and Aubrey 72) Federal assistance to K - 12 schools is provided mostly in the form of the categorical grant of aid for special programs. The federal government reaches out to federal employees by providing general aid to those districts. A good percentage of the California State Lottery's total sales are allocated proportionately to all levels of public education decide on how to spend this money. The aid can be used for any instructional purpose apart from research or purchase of instructional facilities. The biggest problem faced is lack of adequate funds and lack of financial accountability in the school system. Most of the money is being misused by those in authority. It has been the weakness of the state government to monitor how money is being spent in public schools. This, therefore, calls for proper supervision of the way money is used in public schools. This is also the responsibility of state government who should monitor the school district fiscal performance. The government policies cal l for lengthy and complex procedures to be undertaken by district schools in carrying out and financing school projects, this can be eliminated by giving district schools the mandate and free hand in implementing their various educational projects and avoiding bureaucracy. For instance, the government proposal on funding public schools is restricting and limiting the flow of funds to public schools. The system put in place for collecting, analyzing and disseminating information for use by public schools is complicated hence hindering information flow. Public schools face a number of financial problems.

Job Description Paper Essay Example | Topics and Well Written Essays - 750 words

Job Description Paper - Essay Example Undoubtedly, job descriptions are very essential for most individuals in the workplace since they define an individual’s role and accountability. This paper presents a human resource manager job description covering the key tasks of this position, tools and technology, knowledge, skills and abilities, and education requirements. It also describes two selection methods used to recruit qualified candidates and explaining why these methods would be most appropriate. The main purpose of a human resource manager is to maintain and enhance the organization’s human resources by planning, implementing and analyze employee relations among others. The position of human resource manager is charged with various tasks such as recruiting and selecting new applicants to occupy vacant posts in the organization so as to maintain the staff. Secondly, human resource manager is responsible for planning, developing and implementing strategies for human resource management including recruitment and selection practices, motivation of employees, and performance appraisals among others. In addition, HR manager need to ensure that all employees have been fully prepared to perform duties assigned to them effectively and this is possible through orientation and training programs. Human resource manager critically evaluates the information provided about workers’ salary, and control compensation and other benefits for all workers (Mathis and Jackson, 2008) . Tools and technology required in this occupation include desktop and personal computers, scanners, and surveillance video or audio recorders. Technologies needed are accounting software, human resources software, and document management software among others. Human resource managers need to acquire certain skills and abilities such as hiring and coaching skills; the ability to benefit the administration and manage employee performance at work. More so, human resource manager

NYC history(Book review) Term Paper Example | Topics and Well Written Essays - 1500 words

NYC history(Book review) - Term Paper Example The history of New York City is also analyzed in the book written by Boss Tweed and Ackerman called, ‘the rise and fall of the corrupt pol who conceived the soul of modern New York’. In this book, Tweed is among the monumental characters that ascended and influenced the American history politics. He recorded clearly the career of Ackerman who is an investigator in the city’s history. Ackerman is an accessible, vibrant, and captivating legendary biographical figure who fixed elections and bribed the legislature of the State. This paper focuses on the history of New York City by unraveling what the authors in these two books said about the New York City. Ackerman succeeds in outlining the rise and fall of political leaders through his book that is characterized by betrayal and political intrigue. In addition, he explores graft, violence, courtroom drama that characterized daily life of the residents of this State. The author reveals how intercontinental police gave orders during presidential campaigns. Furthermore, the pace at which events are taking place in New York is very fast. Tweed was politically recognized in the city and New York State in 1868. He is more concerned about the events and not the grand thesis of urban, machine politics and reforms which he avoids (Burrows and Wallace 45). He leaves the readers with the chance to unveil the meaning of corruption and reforms that were formed to counter the politics during that time. In terms of the degree of corruption, one cannot be in a chance to gauge the real level of graft in New York. According to Tweed, it was hard to quantify the exact amount of corruption but all the ring members acquired something in the construction of Tammany hall regime in New York. Tweed became rich as he earned some funds in private favored by the public officials. His account was laundered with money through some undefined transactions that made it a princely catch. He made an error when he

Health Insurance Costs Versus Privacy Essay Example | Topics and Well Written Essays - 750 words

Health Insurance Costs Versus Privacy - Essay Example If such adjustments cannot be accommodated, CBD may revoke the job offer. This, however, should always be an absolute last resort. Federal regulations illegalize CBD from discriminating against job applicants or workers based on their genetic information. CBD may test workers to ascertain if they have illegal drugs or alcohol or in their systems. The law prohibits them from testing employees' genetic predisposition to alcoholism or drug abuse (Mathiason, 2007). Wellness programs such as the one proposed by owners of CBD in option two of their two- step program cannot be considered illegal by the law. A wellness program that renders an incentive conditioned on participation in a health program is not discriminatory under Health Insurance Portability and Accountability Act (HIPAA). However, the Act prohibits CBD health plans from discriminating based on a health factors such as; health status, medical condition, claim experience, receipt of health care, and medical history. Examples in clude nicotine addiction and body mass index (Mathiason, 2007). Collective bargaining is where employers and employees negotiate agreements that regulate terms of employment. Employees belong to a union that voices their interests. Collective bargaining in the automobile industry in United States has developed since 1930’s. ... According to Block (2006), Ford and GM companies UAW negotiated wage increases by an average of 7.2% annually from 1961-1980 and increased by 3.6% from 1985-2004. The union also negotiated for employment security, and this amounted to 5.9% to the hourly income paid by the companies. Following this, the union traded half of its wage increase for job security guarantees. However, in 2005 and 2006, the union negotiations focused on health care and employment levels. This resulted to companies faced with the dilemma of paying for health care benefits of retirees. Health insurance was, therefore, not provided by non-U.S.-based firms opened in the mid-1980. In 2006- 2007, GM and Ford reflected this concern by providing health care benefits to active employees for the remainder of their employment contracts. Eventually, the two organizations drew a plan whereby they paid for health insurance of active employees and retirees. This has resulted in severe financial losses for automobile indust ries such as Ford and GM. Considering the Occupational Safety and Health Act, the general duties of first-line managers include providing safe areas of access and exit to place of work, providing healthy and safe place of work, maintaining safe facilities, equipment and working areas and ensuring safe work systems. The first line managers ensure management and other staff members comply with their duties regarding safety and health regulations in the work place (Pomfret, 2006). On the other hand, finance managers ensure the company adopts and integrates an effective Occupational Safety and Health regulation Act. This leads to a sound investment and produces excellent financial rewards for the company. They plan, organize, lead and control all

Business Proposal - Center Parcs UK - Market Anaylsis Essay

Business Proposal - Center Parcs UK - Market Anaylsis - Essay Example Reference can be made, for example, to the status of organic food market in UK, as compared with the relevant markets of Germany and France, for the years from 2006 to 2009 (Figure 1 below). Figure 1 – Organic food market in UK, from 2006 to 2009 (Padel 2011, p.4) In a report published in 2012 it is explained that organic food industry in UK has been reduced by an average percentage of 5.5% for the years from 2008 to 2013 (IBIS World 2012). It is also noted that among the supermarkets that provide to the public organic food, John Lewis has the first position and Sainsbury’s is positioned as second (IBIS World 2012). At this point, it should be noted that the global organic food industry has achieved a significant growth in the international market; in 2010, the growth of the organic food industry internationally has reached a percentage of 8.8% (Soil Association 2012), in opposition with UK where the specific sector shows signs of continuous decline, as described above. 1.2. Competitor analysis Organic food market in UK is promoted through businesses of different types. ... ce should be made here to the potential of consumers to buy organic foods of various types in street markets, in those regions that such option is available. Figure 3 – Organic food market structure in UK (Source Organic Monitor 2009, p.18) On the other hand, it seems that the competition in the particular industry is rather strong; still, there is chance for new entrants. The major competitors in the UK organic food industry are presented in Figure 4, below. It is clear that there is space for new entrants, especially in regard to the indirect provision of organic food, as in the case of CenterParcs, a firm that aims to develop an organic food restaurant. Figure 4 – Major competitors in the UK organic food industry (Organic Monitor 2009, p.19) 1.3. Consumers 1.3.1. Consumer behaviour The support of consumers in UK towards the organic food market seems to be rather instable. In 2008, as recession appeared, the sales of organic food started to decline (The Guardian 2008, in Padel 2011, p.6). In an extended survey published in the newspaper The Times one year after, i.e. in 2009, a similar trend was reported (Padel 2011, p.6). It was clear, up to then, that consumers in UK had started to re-examine the necessity and the value of organic food (Padel 2011, p.6). It should be noted though that for consumers the origin of organic food seems to be of critical importance; in a survey developed in 2009, 64% of participants stated that they prefer ‘organic products produced locally’ (Padel 2011, p.11), compared to those originated from another country. According to the above findings, skepticism has been developed by consumers in the UK market in regard to organic food products. The firm that will manage to capture the actual consumer preferences in regard to consumer

Video game console Essay Example for Free

Video game console Essay A video game is an electronic game that involves human interaction with a user interface to generate visual feedback on a video device. The word video in video game traditionally referred to cathode ray tube (CRT) display device, but it now implies any type of display device that can produce two or three dimensional images. The electronic systems used to play video games are known as platforms; examples of these are personal computers and video game consoles . These platforms range from large mainframe computers to small handheld devices. Specialized video games such as arcade games, while previously common, have gradually declined in use. The input device used to manipulate video games is called a game controller, and varies across platforms. For example, a controller might consist of only a button and a joystick, while another may feature a dozen buttons and one or more joysticks. Early personal computer games often needed a keyboard for game play, or more commonly, required the user to buy a separate joystick with at least one button. Many modern computer games allow or require the player to use a keyboard and a mouse simultaneously. A few of the most common game controllers are gamepads, mouse, keyboards, and joysticks. Video games typically use additional means of providing interactivity and information to the player. Audio is almost universal, using sound reproduction devices, such as speakers and headphones. Other feedback may come via haptic peripherals, such as vibration or force feedback, with vibration sometimes used to simulate force feedback. The present era is the age of modern communication technology is an integral part of youth lives in the twenty first century. The world of electronic media however is changing dramatically; the vast majority of youth have access to multiple media. Most have internet and video game access and a significant portion have cellphones and iPads. Video games have been an important part of our culture (Sherry 2001). The term Video game in the broadcast possible sense is a form of computer based entertainment. Youth play video games for fun with the goal of progressing to the next Level (stage in playing games) and eventually conquering the opponent whether that’s another player or the computer. What’s more the social aspect sharing tactics experiences and explanation helps cement what they have learned. Opportunity for gaming are everywhere and teens are playing video games frequently. Educational video games, handheld device and media production tools can allow young students to see how complex language and other symbols systems attached to the world. From the first rock arrow heads to globe spanning communication network, human have attempted to use technology in improving length and quality of life. Video games are digital entertainment media that utilize both audio and visual channels to capture the audience attention and immense the in the developers vision. In many cases, this involves putting the player in the role of the avatar that interacts with the in game cases. In essence the player is the star of an interactive movie he sees his avatars action portrayed on screen for his entertainment. It logically follows that the aesthetics for video game should attain similar standards to that of a movie, the quality of both visuals and sound should be high. According to Anderson, Buckley and Gentile 2007; Anderson and Bushman 2001: Anderson Carnagey, Flangnan, Benjamin Eubanks and Valentine 2004; Anderson Dill 2000, Experimental and longitudinal and meta-analytic data indicate that playing violent video games increase aggression hostility and aggressive thoughts. According to Hannon, 2007 Epstein, Beeches, Graf and Roemmich 2007. Games with positive content show positive effect. For Example, playing a dancing Video Game can help children lose weight Konami Dance Revolution 2007. Today, sophisticated video games require players to pay constant attention to the game rather than passively watching a movie. This has both positive and negative impact on the player. 1. 2STATEMENT OF THE PROBLEM It’s worth thinking about video game habits. The rapidly evolving nature of video game graphics, violence, and realism cautions against any definitive statement about the impact of video games on social behavior. According to an article by Sheri Rauh (2006), â€Å"Video Game Addiction No Fun† addiction was defined by Dr.Michael Brody as, â€Å"The person needs more and more of a substance or behavior to keep him going. If the person does not get more of the substance or behavior, he becomes irritable and miserable. † According to the Report of the Council on Science and Public Health on the topic of Emotional and Behavioral Effects, Including Addictive Potential, of Video Games, (2007) the committee stated that they had engaged in a thorough study of how video games were affecting lives but had insufficient evidence that playing video games for more than two hours per day could be considered an addiction. However, they did recommend that two hours of screen time, television, video games and computers was the maximum amount of time that anyone should have every day. In Samaru, due to the establishment of many game centers, many youth that nowadays find freedom too early to laze around. Sometimes some of them sneak through tightened blockages to video centers to satisfy their craving which at the long run help them in derailing them from the path of morality. It does not only constitute distraction but loss of other invaluable assets like time, money and domestic disobedience. Therefore study becomes necessary in other to know what these youth gratify from by spending so much time in game centers playing games. 1. 3RESEARCH QUESTIONS The study shall seek answers to the following questions: 1. Does regular playing of the game teachesteach you how to play the game in reality? 2. What are the pleasures derived from playing the game? 3. Why do youth prefer playing soccer play station to other games available to them? 4. Does regular playing of the game divert them away from other pressing responsibilities? 1. 4RESEARCH OBJECTIVES. The aim of the study is mainly to provide for an empirical base for understanding what gratification do youth derive from constant playing of video games. As such, the specific objectives of the study are as follows: 1. To know the pleasure youth derive from playing video games. 2. To know if playing soccer play station teaches youth how to play football in real life 3. To know the reason why they prefer play station soccer to other available game. 4. To know if the game deviate them from their responsibilities. 1. 5SIGNIFICANCE OF THE STUDY. This research work will be of significance because it will know what the youth in Samaru gratify from playing video games specifically soccer play station and what impact does playing it have on them. The research will be able to show what intension they have when packaging the content and to let us know the regulatory body controlling video game content. Finally the research work will be adding to the academic knowledge. 1. 6SCOPE Video game has been and will continue to be a highly popular form of entertainment for the last 30years. They encourage player to become part of the games, sport games like soccer, wrestling motor and bike racing etc. These games consoles have different models e. g Play Station 1, Play Station 2, Play Station 3 and the newly xBox. Therefore this study will focus on the use and gratification of video games specifically soccer play station as regards to the joy they derive craving immorality and how the usage has increase socialization among youths in Samaru. 1. 7LIMITATION The research will have much limitation which will be made know at the end of the research work. 1. 8JUSTIFICATION OF THE STUDY The study is necessary or problematic because it is important for the community and the youth at large to know the effect of video games on their ward and to know how far they can follow the laid down rules given by the gaming regulatory bodies on the type of game that their ward can be exposed to. 1. 9DEFINITION OF TERMS Video Game: The term video game generally refers to interactive entertainment programs that are projected onto television-type screens, either by coin-operated arcade games or dedicated game-playing computers called video-game consoles. Electronic Games: Electronic Games, interactive hardware or software played for entertainment, challenge, or educational purposes. Emotions: Signifies a reaction involving certain physiological changes, such as an accelerated or retarded pulse rate, the diminished or increased activities of certain glands, or a change in body temperature, which stimulate the individual, or some component part of his or her body, to further activity. Gratification: The highest stage of Satisfaction, fulfillment, indulgence, enjoyment, pleasure, delight REFERENCE Asika (2002) Research Methodology in Behavioral Science. Ikeja Logoji Longman Nig Plc. American Medical Association. (2007). Report of the Council on Science and Public Health. (CSAPH Report 12-A-07). Retrieved from www. ama-assn. org/ama1/pub/upload/mm/467/csaph12a07. doc Rauh, S. (2006). Video Game Addiction No Fun. Retrieved from http://www. webmd. com/mental-health/features/video-game-addiction-no-fun Bushman, B. Anderson, C. (2002) Violent Video Games and Hostile Expectations: Test of the General Aggression Model. Personality and Social Psychology Bulletin, 28, 1979-1986. Braun C. and Giroux, J. (1989), Arcade video Games: Proxemic, Cognitive and content Analysis, Journal of Leisure Research, 21 92. Dill, K. E. , Dill, J. C. Video game violence: a review of the empirical literature Aggressive and Violent Behaviour, 3. 407 428 Microsoft  ® Encarta  ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved. Gentile, D. A. Anderson, C. A. (2003), Violent Video Games: The newest media violence hazard. In D. A. Gentile (Ed), Media Violence and Children. Westport, CT: Praeger Publishing.